Intangible cultural heritage are important cultural goods relating to life, work and creativity of the population, or rather people themselves. Therefore,it is clear that intangible cultural goods are an important element of the locals' cultural identity in a certain town, community, area or country. By adopting the UNESCO Convention for the Safe guarding of the Intangible Cultural Heritage and its ratification by the Republic of Croatia,we’ve created the prerequisites for its protection. With further laws and legal frames we establish actions and different ways on how to do it. The Bjelovar-Bilogora County today is a multi-cultural area where different nationalities and subethnic groups co-exist and have “generated” a large number of intangible cultural goods. A number of them have been listed in the Register of cultural goods, but at the same time many of whom were recognized have remained unvalued and unprotected. It is thereby extremely important to protect the folklore in the Bjelovar- Bilogora County but also various customs, knitting techniques, traditional fairs and oral traditions and expressions. At the same time, more scientific researchon these cultural goods is necessary, as well as promoting them and presenting them to the public so that this part of cultural heritage could be offered to future visitors of the Bjelovar-Bilogora County since they represent the possibility of a distinct tourist offer.