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master's thesis
Važnost certifikata i nagrada za konkurentnost suvremenog hotelijerstva
2021. urn:nbn:hr:137:902824
Schwäller, Sanda
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Schwäller, S. (2021). Važnost certifikata i nagrada za konkurentnost suvremenog hotelijerstva (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:902824

Schwäller, Sanda. "Važnost certifikata i nagrada za konkurentnost suvremenog hotelijerstva." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:902824

Schwäller, Sanda. "Važnost certifikata i nagrada za konkurentnost suvremenog hotelijerstva." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:902824

Schwäller, S. (2021). 'Važnost certifikata i nagrada za konkurentnost suvremenog hotelijerstva', Master's thesis, University of Pula, accessed 26 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:902824

Schwäller S. Važnost certifikata i nagrada za konkurentnost suvremenog hotelijerstva [Master's thesis]. Pula: University of Pula; 2021 [cited 2024 April 26] Available at: https://urn.nsk.hr/urn:nbn:hr:137:902824

S. Schwäller, "Važnost certifikata i nagrada za konkurentnost suvremenog hotelijerstva", Master's thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:902824

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Metadata
TitleVažnost certifikata i nagrada za konkurentnost suvremenog hotelijerstva
Title (english)The importance of certificates and awards for the competitiveness of modern hospitality
AuthorSanda Schwäller
MentorTamara Floričić (mentor)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2021-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Hotelijerstvo jedna je od najvažnijih djelatnosti u turizmu, uglavnom pružajući usluge smještaja i ugostiteljstva te druge usluge koje omogućuju odmor, druženje, upoznavanje prirodnih atrakcija i kulturno -povijesnih spomenika itd. S obzirom na sve zahtjevnije potrošače, nove trendove i inovacije i sve veći broj konkurenata na tržištu hotelijeri moraju konstantno unaprjeđivati svoje poslovanje kako bi zadržali konkurentnost. Jedan od načina unaprjeđivanja konkurentnosti i pružanja prepoznatljivosti na tržištu su nagrade i certifikati koji se dodjeljuju u hotelijerstvu. Provedenim istraživanjem ispitani su stavovi, mišljenja i praksa odabira hotelskog smještaja te koliku važnost pri tome imaju nagrade i certifikati koje hotelsko poduzeće posjeduje.
Abstract (english)
Hotel management is one of the most important activities in the field of tourism, mainly providing accommodation and catering services and other services that enable rest, socializing, getting to know natural attractions and cultural and historical monuments, etc. Given the increasingly demanding consumers, new trends and innovations and all a number of competitors in the market hoteliers must constantly improve their business in order to remain competitive. One of the ways to improve competitiveness and provide recognition in the market are awards and certificates awarded in the hotel industry. The conducted research examined the attitudes, opinions and practice of choosing hotel accommodation and the importance of awards and certificates that the hotel company has.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:902824
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Tourism and Development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-17 06:36:17