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undergraduate thesis
Utjecaj marketinške komunikacije na ponašanje potrošača
2021. urn:nbn:hr:137:403554
Vujica, Maja
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Vujica, M. (2021). Utjecaj marketinške komunikacije na ponašanje potrošača (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:403554

Vujica, Maja. "Utjecaj marketinške komunikacije na ponašanje potrošača." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:403554

Vujica, Maja. "Utjecaj marketinške komunikacije na ponašanje potrošača." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:403554

Vujica, M. (2021). 'Utjecaj marketinške komunikacije na ponašanje potrošača', Undergraduate thesis, University of Pula, accessed 02 February 2025, https://urn.nsk.hr/urn:nbn:hr:137:403554

Vujica M. Utjecaj marketinške komunikacije na ponašanje potrošača [Undergraduate thesis]. Pula: University of Pula; 2021 [cited 2025 February 02] Available at: https://urn.nsk.hr/urn:nbn:hr:137:403554

M. Vujica, "Utjecaj marketinške komunikacije na ponašanje potrošača", Undergraduate thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:403554

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Metadata
TitleUtjecaj marketinške komunikacije na ponašanje potrošača
Title (english)Impact of marketing communication on consumer behavior
AuthorMaja Vujica
MentorErik Ružić (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada je utjecaj marketinške komunikacije na ponašanje potrošača. Krenulo se od jednostavnih pojmova poput „oglašavanja“ i njihovih objašnjavanja. S obzirom na to da je krajnji cilj ovog rada bilo utvrditi utječe li marketinška komunikacija i na koje načine na ponašanje potrošača te jesu li oni toga svjesni prvo se utvrdilo kako, na koji način oni mogu biti povezani te se putem anketnog upitnika, koji je predstavljen na kraju ovog rada, to istražilo. Najveći dio rada se bazirao na ponašanje potrošača odnosno kako se na njih može utjecati. Putem raznih oglašavanja, apela i putem njihovih osjećaja kako bi se rezultiralo promjenom njihovog razmišljanja. Njihove potrebe i želje su ključne stvari koje marketinška komunikacija odnosno jedno poduzeće mora uzeti u obzir pri komuniciranju bilo koje vrste proizvoda ili usluga. Tržište se mora skroz prilagoditi potrošaču te se marketinška komunikacija mora bazirati na njega kako bi ishod za poduzeće bio što bolji i efikasniji.
Abstract (english)
The subject of this paper is the impact of marketing communication on consumer behavior. It started with simple terms like "advertising" and their explanations. Since the ultimate goal of this paper was to determine whether marketing communication and in what ways affects consumer behavior and whether they are aware of it, the first thing was to determine how and how they can be connected, and through the survey questionnaire, which is presented at the end of this paper, it was researched. Most of the work was based on consumer behavior and how they can be influenced. Through various advertisements, appeals and through their feelings, and the main goal was to change their opinions. Their needs and desires are the key things that marketing communication or a company must take into account when communicating any type of product or service. The market must be completely customized to the consumer and marketing communication must be based on him in order for the outcome for the company to be better and more efficient.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:403554
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-17 08:40:58