To manage distribution channels, it is necessary to recognize the main role and importance of distribution channels, what tasks need to be performed, what types, structure and organization of distribution channels exist in order for the company or manufacturer to choose the most appropriate one. A significant role in distribution channels is played by professional and capable intermediaries who know how to perform their duties in accordance with the requirements of producers and consumers. A good choice of distribution channel type will provide faster and easier distribution. There are direct distribution channels, without intermediaries, and indirect distribution channels, with intermediaries. Also, it is important to choose whether the distribution will be intended for end consumers or for business consumption, in order to more easily determine the type and structure of the channel. The structure of the channel depends on the number of intermediaries that the distribution channel has, but also on the type of product and the target market. It can be described by two dimensions - width and length, where length refers to the level of the distribution channel (zero, first, second and third level), and width to whether the distribution is intensive, selective or exclusive. The organization of the distribution channel is done using the selected type and structure of the channel and then the most suitable one is selected. An organization within each type of channel is required for the successful operation of a distribution channel. For a good formulation of the distribution channel strategy, it is necessary to analyze customer needs, define goals and constraints, identify the main alternatives and evaluate alternatives. For easier access to the selection and answers to the questions asked, it is good to go through the analysis of the marketing mix, which includes the product, price, promotion and distribution. At the end of formulating the overall strategy, which includes determining the type, structure and organization of the distribution channel, as evidence of a successfully set strategy, it is necessary to evaluate the overall strategy and the strategy of the distribution channel.