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master's thesis
Istraživanje stavova potrošača prema prodajnim akcijama
2021. urn:nbn:hr:137:561646
Šijaković, Laura
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Šijaković, L. (2021). Istraživanje stavova potrošača prema prodajnim akcijama (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:561646

Šijaković, Laura. "Istraživanje stavova potrošača prema prodajnim akcijama." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:561646

Šijaković, Laura. "Istraživanje stavova potrošača prema prodajnim akcijama." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:561646

Šijaković, L. (2021). 'Istraživanje stavova potrošača prema prodajnim akcijama', Master's thesis, University of Pula, accessed 02 February 2025, https://urn.nsk.hr/urn:nbn:hr:137:561646

Šijaković L. Istraživanje stavova potrošača prema prodajnim akcijama [Master's thesis]. Pula: University of Pula; 2021 [cited 2025 February 02] Available at: https://urn.nsk.hr/urn:nbn:hr:137:561646

L. Šijaković, "Istraživanje stavova potrošača prema prodajnim akcijama", Master's thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:561646

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Metadata
TitleIstraživanje stavova potrošača prema prodajnim akcijama
Title (english)Research of consumer attitudes towards sales actions
AuthorLaura Šijaković
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2021-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cijena je mjerilo vrijednosti. Odluke o cijeni moraju biti konzistentne s marketinškom strategijom poduzeća te ciljnim tržištima i pozicioniranjem marke. Određivanje cijena se kreira tako da poduzeća oblikuju ili određuju cijene novih proizvoda, prilikom izlaska na nova tržišta ili prilikom uvođenja novih distribucijskih kanala. Internet nam uvelike pomaže u svakodnevnom životu te je imao utjecaj tijekom pandemije COVID-19, te će se u budućnosti sve više kupovati online. Cilj i svrha ovog rada je definirati cijene, pojasniti ponašanje prema cijenama, obraditi prodajne promocije te napraviti dva istraživanja, jedno prodajnih akcija pet trgovačkih lanaca u Republici Hrvatskoj, a drugo istražiti stavove potrošača
Abstract (english)
The price is a measure of value. Price decisions must be consistent with the company's marketing strategy and the target markets and brand positioning. Pricing is created in such a way that companies form or set prices for new products, when entering new markets or when introducing new distribution channels. The Internet helps us greatly in everyday life and has had an impact during the civil-19 pandemic, and will be increasingly online in the future. The aim and purpose of this paper is to define prices, explain price behaviour, process sales promotion and do two investigations, one sales action of five retail chains in the Republic of Croatia, and the other to investigate consumer attitudes.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:561646
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-26 18:59:40