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undergraduate thesis
Utjecaj pandemije COVID-19 na ponašanje potrošača u sektoru maloprodaje
2021. urn:nbn:hr:137:459700
Balog, Marija
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Balog, M. (2021). Utjecaj pandemije COVID-19 na ponašanje potrošača u sektoru maloprodaje (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:459700

Balog, Marija. "Utjecaj pandemije COVID-19 na ponašanje potrošača u sektoru maloprodaje." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:459700

Balog, Marija. "Utjecaj pandemije COVID-19 na ponašanje potrošača u sektoru maloprodaje." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:459700

Balog, M. (2021). 'Utjecaj pandemije COVID-19 na ponašanje potrošača u sektoru maloprodaje', Undergraduate thesis, University of Pula, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:459700

Balog M. Utjecaj pandemije COVID-19 na ponašanje potrošača u sektoru maloprodaje [Undergraduate thesis]. Pula: University of Pula; 2021 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:137:459700

M. Balog, "Utjecaj pandemije COVID-19 na ponašanje potrošača u sektoru maloprodaje", Undergraduate thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:459700

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Metadata
TitleUtjecaj pandemije COVID-19 na ponašanje potrošača u sektoru maloprodaje
Title (english)The impact of the COVID-19 pandemic on consumer behavior in the retail sector
AuthorMarija Balog
MentorDean Sinković (mentor)
Committee memberDean Sinković (predsjednik povjerenstva)
Committee memberMarinko Škare (član povjerenstva)
Committee memberAljoša Vitasović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2021, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Pandemija COVID-19 zahvatila je svijet 2020. godine te je snažno utjecala na gospodarski sektor. Kako bi spriječili širenje bolesti, ljudi su se morali izolirati kod kuće i smanjiti fizički kontakt. Uloga interneta povećala se više nego ikad. Takva situacija potaknula je tvrtke da više pažnje posvete brzom razvoju i jačanju svog internetskog poslovanja. Ljudi su potrošačke navike prebacili na internetske kanale i upravo se zbog toga maloprodajna industrija pokušava prilagoditi novim navikama. Cilj ovog rada je analizirati utjecaj pandemije COVID-19 na ponašanje potrošača u sektoru maloprodaje.
Abstract (english)
In 2020 the COVID-19 pandemic has overtaken the world and immensely impacted the economic sector. In order to stop the spread of the disease, people had to self-isolate in their homes and abstain from physical contact. Role of the internet has become greater than ever. Impacted by the situation, companies have given more effort to faster development and strengthening of online businesses. Customers’ practices were transferred to online services, which pressured retailing industry to adapt to new practices. The goal of this paper is the analysis of COVID-19 pandemic’s effect on customers’ behavior in retail sector.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:459700
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Management and Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-27 07:14:53