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master's thesis
Utjecaj epidemija korona virusom na ponašanje u kupovini kod proračunskih korisnika grada Rovinja-Rovigno
2021. urn:nbn:hr:137:738280
Matohanca, Martina
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Matohanca, M. (2021). Utjecaj epidemija korona virusom na ponašanje u kupovini kod proračunskih korisnika grada Rovinja-Rovigno (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:738280

Matohanca, Martina. "Utjecaj epidemija korona virusom na ponašanje u kupovini kod proračunskih korisnika grada Rovinja-Rovigno." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:738280

Matohanca, Martina. "Utjecaj epidemija korona virusom na ponašanje u kupovini kod proračunskih korisnika grada Rovinja-Rovigno." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:738280

Matohanca, M. (2021). 'Utjecaj epidemija korona virusom na ponašanje u kupovini kod proračunskih korisnika grada Rovinja-Rovigno', Master's thesis, University of Pula, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:738280

Matohanca M. Utjecaj epidemija korona virusom na ponašanje u kupovini kod proračunskih korisnika grada Rovinja-Rovigno [Master's thesis]. Pula: University of Pula; 2021 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:137:738280

M. Matohanca, "Utjecaj epidemija korona virusom na ponašanje u kupovini kod proračunskih korisnika grada Rovinja-Rovigno", Master's thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:738280

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Metadata
TitleUtjecaj epidemija korona virusom na ponašanje u kupovini kod proračunskih korisnika grada Rovinja-Rovigno
Title (english)The Impact of Corona Virus Epidemic on Spending Behaviours of the City of Rovinj-Rovigno Budget Users
AuthorMartina Matohanca
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2021-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Proračunski korisnici su specifična vrsta potrošača. Jedinstvena obilježja, koja određuju njihovo ponašanje u kupovni su prilagodljivost odredbama i odlukama javnih tijela, ovisnost o visini proračuna i načinu povlačenja financijskih sredstava te transparentnost kupovine ili potrošnje. Vodeći čimbenik koji određuje njihovo ponašanje u kupovini je proračun one jedinice kojoj pripadaju i čiji su korisnici. Epidemija korona virusa negativno je utjecala na međunarodnu potrošnju općenito, a time i na promjene u obrascima ponašanja potrošača. S obzirom na pad gospodarske aktivnosti, slabljenje ekonomije i slične posljedice, proračunski korisnici pozvani su na racionalno kupovanje i potrošnju, štedljivost i alokaciju sredstava samo prema najnužnijim područjima. O tome svjedoče programi i mjere koje su ograničile ponašanje proračunskih korisnika Grada Rovinja-Rovigno. Na primjeru Grada Rovinja-Rovigno svi proračunski korisnici u 2020. godini zabilježili su smanjenje potrošnje, ali i promjene u smislu vrsti kupovine, obujmu kupovine te općenito potrošnji proračunskih sredstava. U razdoblju epidemije korona virusa oni se vode isključivo racionalnim interesima i motivima, potrošnja je vrlo kontrolirana i ograničena, a kupovina planirana i svrsishodna.
Abstract (english)
The budget users present a specific type of consumer. The unique characteristics that determine their behavior are adaptability to the public decisions, budget dependence and transparency of purchase or spending. The leading factor that determines behavior of local budget users is the local budget. The coronavirus epidemic has negatively affected international consumption in general. Those effects and changes also affected the consumer behavior. Due the decline of economic activity, the weakening of the economy and similar consequences, budget users are called upon to rationally buying and spending, as well as to save and allocate funds only to the most necessary areas. This is evidenced by programs an measures that have limited the behavior of budget users of the City of Rovinj-Rovigno. On the example of the City of Rovinj-Rovigno, all budget users in 2020 recorded a decrease in spending, but also changes in terms of the type of purchase, the volume of purchases and the general consumption of budget funds. In the period of the coronavirus epidemic, they are guided exclusively by rational interests and motives, their consumption is strongly controlled and limited, as well as planned and purposeful.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:738280
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-11-26 14:19:56