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master's thesis
Istraživanje kvalitete hotelskih usluga na području grada Rovinja
2020. urn:nbn:hr:137:566055
Starčić, Gordana
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Starčić, G. (2020). Istraživanje kvalitete hotelskih usluga na području grada Rovinja (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:566055

Starčić, Gordana. "Istraživanje kvalitete hotelskih usluga na području grada Rovinja." Master's thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:566055

Starčić, Gordana. "Istraživanje kvalitete hotelskih usluga na području grada Rovinja." Master's thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:566055

Starčić, G. (2020). 'Istraživanje kvalitete hotelskih usluga na području grada Rovinja', Master's thesis, University of Pula, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:566055

Starčić G. Istraživanje kvalitete hotelskih usluga na području grada Rovinja [Master's thesis]. Pula: University of Pula; 2020 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:137:566055

G. Starčić, "Istraživanje kvalitete hotelskih usluga na području grada Rovinja", Master's thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:566055

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Metadata
TitleIstraživanje kvalitete hotelskih usluga na području grada Rovinja
Title (english)Researching the Quality of Hotel Services in Rovinj
AuthorGordana Starčić
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kvaliteta je pojam koji označava zadovoljstvo određenim proizvodom ili uslugom. To zadovoljstvo mjeri korisnik. Usluga se razlikuje od proizvoda svojim pojavnim oblikom, nije opipljiva i korisnik može pomoći u njezinom kreiranju. Koristi se u vrijeme kad je i kreirana. Turizam kao gospodarska grana u svom sastavu ima mnoštvo usluga. Te je usluge potrebno što više približiti korisnicima, personalizirati ih. Tada su korisnici zadovoljni i ponovno se vraćaju. Primjer su rovinjski hoteli. Svi navedeni hoteli pružaju velik asortiman usluga. Svojim ulaganjima podižu kvalitetu smještajnog objekta i kvalitetu pruženih usluga. Jedna od prednosti su i uspješni zaposlenici. Rezultat toga je povećanje broja gostiju i noćenja iz godine u godinu.
Abstract (english)
Quality is a concept which implies satisfaction with some product or service. This satisfaction is measured by the user. The difference between service and product is that you cannot touch the service and that user help create his service. He uses it when he wants, and in the same time when it is created. Turism, as a part of the economy, in its composition has a lot of services. These services need to be as close as possible to users, should be personalized. This means that each user receives his own special service, intended just for him. In that case, the guest is satisfied, and he will return again. The best example are hotels in Rovinj. They provide a large number of services, that are also quality. With their investments they raise the quality of accommodation and quality of their services. They have successful employees too, which is a big advantage. The result is an increase in the number of guests and number of overnight stays.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:566055
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-02-16 12:31:16