The thesis presents the aspects of marketing used by the Ministry of the Interior, regarding police in the provision of services "safety". The importance of marketing in all areas of business and society including the public sector and the police as a service activity is pointed. It is alleged modernization and changes in the way the police work through the implementation of the concept of "Community Policing" which is based on the principle that the police, with the inevitable repressive tool, is the public service of citizens. To bring closer police work to the public it is necessary to use the marketing tools and techniques in promoting and communicating with citizens in which should not be neglected aspects of internal and interactive marketing. The paper also presents examples of social marketing through three national programs.