Title Inteligentni agenti u elektroničkom poslovanju Title (english) Application of inteligence agents in E-commerce Author Loris Cvek Mentor Vanja Bevanda (mentor)Committee member Danijela Rabar (predsjednik povjerenstva)Committee member Vanja Bevanda (član povjerenstva)Committee member Goran Matošević (član povjerenstva)Granter University of Pula Defense date and country 2020-09-21, Croatia Scientific / art field, SOCIAL SCIENCES Abstract Na početku samog rada objašnjeno je što je to elektroničko poslovanje kako bi ga se pobliže upoznalo. U prvoj lekciji kao što je navedeno, objašnjeno je što je elektroničko poslovanje, kako ono funkcionira, zašto je danas elektronička trgovina toliko napredovala i toliko popularna. Navedene su vrste elektroničkog poslovanja te koje su prednosti i nedostaci elektroničkog poslovanja. Druga lekcija govori o implementaciji elektroničkog poslovanja u mala i srednja poduzeća, zašto bi je poduzeća trebala implementirati te koje koristi imaju od toga. Opisan je sustav za upravljanje dokumentacijom te ERP sustav ili kako poduzeća upravljaju svojim resursima. Treća lekcija govori o umjetnoj inteligenciji, što je to umjetna inteligencija, kako ona funkcionira, te su navedene klasične i moderne metode umjetne inteligencije. O inteligentnim agentima se počinje govoriti u četvrtoj lekciji gdje je objašnjeno što su to inteligentni agenti, koja je njihova struktura te kakvi inteligentni agenti postoje i svaki od njih je pobliže objašnjen. Peta i ujedno zadnja a i glavna lekcija govori o primjeni inteligentnih agenata u elektroničkom poslovanju. Govori o tome kako oni funkcioniraju u elektroničkom poslovanju, kako olakšavaju kupovinu kupcima i posao prodavačima. Navedeni su agenti za razgovor tijekom online prodaje te agenti za ciljano oglašavanje u elektroničkom poslovanju. Također je objašnjeno kako agenti funkcioniraju u B2C elektroničkoj trgovini a za sam kraj rad se nadovezuje na to kako inteligentni agenti pomažu zdravstvu u borbi protiv aktualne pandemije koronavirusa COVID-19.
Abstract (english) At the beginning of this thesis, it is explained what is e-business in order to get to know it better. In the first lesson, as mentioned, it's explained what e-business is, how it works, why e-commerce is so advanced and so popular today. There are listed and explained what are the types of e-business and what are the advantages and disadvantages of e-business. The second lesson talks about the implementation of e-business in small and medium enterprises, why companies should implement it and what benefits they get from it. Also is described the document management system and the ERP system or how companies manage their resources. The third lesson talks about artificial intelligence, what artificial intelligence is, how it works, and after that are listed classical and modern methods of artificial intelligence. The fourth lesson talks about intelligent agents, there is explained what intelligent agents are, what is their structure and what types of intelligent agents there are and each one of them is explained. The fifth and at the same time the last and main lesson is about the application of intelligent agents in electronic business. It talks about how they work in e-business, how they make it easier for buyers to buy and for sellers to sell products. It's explained what are conversational agents during online sales and targeted advertising agents in e-commerce. It's also explained how agents work in B2C e-commerce and for the very end it's mentioned that intelligent agents are helping the public in the fight against the current coronavirus pandemic COVID-19.
Keywords
elektroničko poslovanje
umjetna inteligencija
inteligentni agenti
prodaja
Keywords (english)
electronic commerce
artifical intelligence
intelligent agents
sale
Language croatian URN:NBN urn:nbn:hr:137:636473 Study programme Title: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management Type of resource Text File origin Born digital Access conditions Open access Terms of use Created on 2022-02-22 15:03:49
