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undergraduate thesis
Prilagodbe agencija zahtjevima mlade populacije
2020. urn:nbn:hr:137:429146
Vukoje, Ivana
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Vukoje, I. (2020). Prilagodbe agencija zahtjevima mlade populacije (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:429146

Vukoje, Ivana. "Prilagodbe agencija zahtjevima mlade populacije." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:429146

Vukoje, Ivana. "Prilagodbe agencija zahtjevima mlade populacije." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:429146

Vukoje, I. (2020). 'Prilagodbe agencija zahtjevima mlade populacije', Undergraduate thesis, University of Pula, accessed 09 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:429146

Vukoje I. Prilagodbe agencija zahtjevima mlade populacije [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2024 November 09] Available at: https://urn.nsk.hr/urn:nbn:hr:137:429146

I. Vukoje, "Prilagodbe agencija zahtjevima mlade populacije", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:429146

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Metadata
TitlePrilagodbe agencija zahtjevima mlade populacije
Title (english)Adaptations of the Agencies Offers to the Requirements of the Young Population
AuthorIvana Vukoje
MentorJasmina Gržinić (mentor)
Committee memberMoira Kostić Bobanović (predsjednik povjerenstva)
Committee memberJasmina Gržinić (član povjerenstva)
Committee memberBranko Bogunović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Specijalizacija u turizmu većim djelom odnosi se na sposobnost prilagodbe trendovima, potražnji ili situacijama. Ona je karakteristična posebice za subjekte posrednike, a time i turističke agencije. Uspješnost specijalizacije uvjetuje konačni uspjeh u poslovanju. Specijalizacija ili prilagodba mladoj populaciji zahtjeva ponudu specifičnih turističkih proizvoda, pristupačne i niske cijene, ali i aktivnog te iskustvenog odmora. Poseban značaj imaju odabir destinacije, ali i način promidžbe. U Hrvatskoj i Europi zamijećen je sve češći trend prilagodbe turističkih agencija zahtjevima mlade populacije, s obzirom da je riječ o brzo rastućem tržištu. U okviru ove specijalizacije važno je brinuti o pojedinim generacijama ili pod segmentima ove ciljne skupine. Kako bi se to potvrdilo u radu je izvršena komparativna analiza poslovanja domaćih i inozemnih agencija.
Abstract (english)
Specialization in tourism largely refers to ability of adapting trends, demand or situations in tourism. It is characteristic especially for intermediary entities, for example travel agencies. The success of the specialization determines the ultimate success in the business. Specialization or adaptation to the young population requires the offer of specific tourist products, affordable and low prices, but also active and experiential vacation. Of particular importance is the choice of destination, but also the method of promotion. In Croatia and Europe, there is an increasing trend of adaptation of travel agencies to the requirements of the young population, given that this is a fast-growing market. Within this specialization, it is important to take care of individual generations or sub-segments of this target group. To confirm that in the paper is given comparative analyse of the domestic and international agencies
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:429146
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-02-22 15:10:51