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master's thesis
Balanced Scorecard poslovni okvir za mjerenje organizacijskih performansi
2020. urn:nbn:hr:137:079356
Lukić, Kristina
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Lukić, K. (2020). Balanced Scorecard poslovni okvir za mjerenje organizacijskih performansi (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:079356

Lukić, Kristina. "Balanced Scorecard poslovni okvir za mjerenje organizacijskih performansi." Master's thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:079356

Lukić, Kristina. "Balanced Scorecard poslovni okvir za mjerenje organizacijskih performansi." Master's thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:079356

Lukić, K. (2020). 'Balanced Scorecard poslovni okvir za mjerenje organizacijskih performansi', Master's thesis, University of Pula, accessed 18 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:079356

Lukić K. Balanced Scorecard poslovni okvir za mjerenje organizacijskih performansi [Master's thesis]. Pula: University of Pula; 2020 [cited 2024 December 18] Available at: https://urn.nsk.hr/urn:nbn:hr:137:079356

K. Lukić, "Balanced Scorecard poslovni okvir za mjerenje organizacijskih performansi", Master's thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:079356

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Metadata
TitleBalanced Scorecard poslovni okvir za mjerenje organizacijskih performansi
Title (english)Balanced Scorecard Business Framework for Measuring Organizational Performance
AuthorKristina Lukić
MentorDarko Etinger (mentor)
Committee memberNikola Tanković (predsjednik povjerenstva)
Committee memberDarko Etinger (član povjerenstva)
Committee memberSiniša Miličić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Današnja poduzeća suočena su s naglim rastom globalizacije, napretkom tehnologije i visokim stupnjem konkurencije. Upravo zbog toga vodeći menadžeri moraju vladati određenim tehnikama i alatima kako bi mogli odgovoriti na nove zahtjeve tržišta i uvjete poslovanja, te u samoj konačnici mogli uspješno upravljati poduzećem. Krajem prošlog stoljeća Robert Kaplan i David Norton razvili su nov koncept pod nazivom Balanced Scorecard odnosno poslovni okvir za mjerenje organizacijskih performansi. Balanced Scorecard predstavlja sustav upravljanja koji se sastoji od procesa planiranja, procesa praćenja, procesa upravljanja i procesa kontrole. Balanced Scorecard kreiran je kao model s četiri osnovne perspektive. Ako menadžeri tijekom provedbe modela uvide potrebu za dodatnom perspektivom mogu je uvrstiti u BSC model. Spomenuti model može se opisati kao skup odabranih mjera iz strategije poduzeća koje se mogu kvantificirati. Za ostvarivanje ciljeva pomoću ove metode potreban je angažman cijelog poduzeća, a ne samo menadžera.
Abstract (english)
Today's companies are faced with the rapid growth of globalization, advanced technology, and heavy competition. Because of that, leading managers have to master certain techniques and tools to respond to the new challenges of the market and the standard contract terms, but also to lead the company to success. At the end of the last century, Robert Kaplan and David Norton developed a new concept called Balanced Scorecard, which is a business framework for measuring organizational effectiveness. Balanced Scorecard represents a management system that consists of the process of planning, the process of tracking, the process of managing, and the process of control. Balanced Scorecard was created as a model with four basic perspectives. Managers during the implementation of the model recognise the need for an additional perspective to be included in the BSC model. The model can be described as a set of selected actions under quantifiable strategies.The whole company has to engage to achieve the goal with the help of this method, not only the manager.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:079356
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Informatics Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-03-24 13:59:16