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undergraduate thesis
Politika proizvoda u putničkim agencijama
2020. urn:nbn:hr:137:955630
Abaza, Martina
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Abaza, M. (2020). Politika proizvoda u putničkim agencijama (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:955630

Abaza, Martina. "Politika proizvoda u putničkim agencijama." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:955630

Abaza, Martina. "Politika proizvoda u putničkim agencijama." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:955630

Abaza, M. (2020). 'Politika proizvoda u putničkim agencijama', Undergraduate thesis, University of Pula, accessed 31 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:955630

Abaza M. Politika proizvoda u putničkim agencijama [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2024 December 31] Available at: https://urn.nsk.hr/urn:nbn:hr:137:955630

M. Abaza, "Politika proizvoda u putničkim agencijama", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:955630

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Metadata
TitlePolitika proizvoda u putničkim agencijama
Title (english)The product policy in travel agencies
AuthorMartina Abaza
MentorDanijela Križman Pavlović (mentor)
Committee memberTamara Floričić (predsjednik povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Završni rad iz kolegija ''Marketing u turizmu'' bavi se tematikom putničkih agencija, odnosno njihovom politikom proizvoda i samim poslovanjem istih. Rad započinje uvodom u organizaciju putovanja te se prikazuje kako je to izgledalo nekad, a kako izgleda danas. Zatim se definiraju pojmovi turistička destinacija, putnička agencija te pojam turističkog proizvoda kao elementa marketing miksa. Objašnjavaju se turistički aranžman i faze njegova nastajanja. Te kao završno poglavlje ovog završnog rada prikazuje se provodba politike proizvoda u praksi gdje se analiziraju i uspoređuju dva istovrsna izleta jedne putničke agencije.
Abstract (english)
The final paper from the course "Marketing in Tourism" deals with the topic of travel agencies, ie. with their product policy and their business. The work begins with an introduction to the organization of travel and shows how it looked like in the past and how it looks like today. Then the terms tourist destination, travel agency and the term tourist product as an element of the marketing mix are defined. The tourist arrangement and the stages of its creation are explained. And as the final chapter of this final paper, the implementation of product policy in practice is presented, where two identical trips of one travel agency are analyzed and compared.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:955630
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2022-03-25 09:31:38