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undergraduate thesis
Strategije upravljanja cijenama u Blitz Cinestar kinima
2020. urn:nbn:hr:137:203596
Škorić, Gabrijel
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Škorić, G. (2020). Strategije upravljanja cijenama u Blitz Cinestar kinima (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:203596

Škorić, Gabrijel. "Strategije upravljanja cijenama u Blitz Cinestar kinima." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:203596

Škorić, Gabrijel. "Strategije upravljanja cijenama u Blitz Cinestar kinima." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:203596

Škorić, G. (2020). 'Strategije upravljanja cijenama u Blitz Cinestar kinima', Undergraduate thesis, University of Pula, accessed 29 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:203596

Škorić G. Strategije upravljanja cijenama u Blitz Cinestar kinima [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2024 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:137:203596

G. Škorić, "Strategije upravljanja cijenama u Blitz Cinestar kinima", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:203596

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Metadata
TitleStrategije upravljanja cijenama u Blitz Cinestar kinima
Title (english)Price Management Strategies in Blitz Cinestar Cinemas
AuthorGabrijel Škorić
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema završnog rada je Strategija određivanja cijena u Blitz Cinestaru d.o.o.. U radu se analizira cijena kao element marketinškog spleta i čimbenici koji utječu na cijenu, te je naglasak na strategije određivanja cijena. Čimbenici koji utječu na cijene i na odluke o cijenama mogu biti unutarnji i vanjski. Nadalje, strategije određivanja cijena ovise i politici određivanja cijena i o metodama. Ako ovise o politici, ovise o cijenama novih proizvoda, o promotivnim cijenama, iskustvenim cijenama, određivanju cijena profesionalnih usluga i alternativnim cijenama, a s druge strane metode određivanja cijena mogu biti troškovno orijentirane, tržišno orijentirane i konkurentski orijentirane metode. Na samom kraju rada je prikazana strategija određivanja cijena u poduzeću Blitz-Cinestar d.o.o. Poduzeće je opisano i navedene su cijene usluga poduzeća koje su u nastavku detaljnije objašnjene i prikazane.
Abstract (english)
The topic of the final paper is the Pricing Strategy in Blitz Cinestar d.o.o. The paper analyzes the price as an element of the market mix and factors that affect the price, and that is the emphasis on the strategy of a certain price. Factors influencing prices and pricing decisions can be internal and external. Furthermore, the pricing strategy also depends on the pricing policy and methods. If they depend on policy, depend on new product prices, promotional prices, experiential prices, professional pricing and alternative pricing, with other pricing measures they can be cost-oriented, market-oriented and competitive-oriented methods. At the very end of the paper, the pricing strategy in the company Blitz-Cinestar d.o.o. is presented. The company is described and listed at the prices of the company's services, which are detailed and presented below.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:203596
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2022-03-25 09:43:26