With the occurrence of the Internet and Web 2.0 technology, there is a new medium – podcast. A podcast consists of digital files that contain video or audio recordings that you can listen to at any time, in other words, we can say that a podcast is a radio show that is available over the Internet. It consists of an episode, and the most common type of podcast is an interview. A podcast can be recorded by anyone who owns a smartphone or computer. This medium is growing more and more in people's minds, and it is increasingly used by marketing experts in advertising. The value of podcasts is growing day by day. The podcast provides brands with communication with their customers on a personal level. Also, through this platform you can determine who will be the target group, and podcast content is customized to that group. Previous research has shown that this trend is in a growing phase. Surveys conducted in August show that more than 80% of respondents are familiar with this term. Although in Croatia it is not as much in trend as in other countries, the podcast is breaking through in our market as well.