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master's thesis
Dropshipping modeli poslovanja
2021. urn:nbn:hr:137:474219
Sijarto, Vesna
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Sijarto, V. (2021). Dropshipping modeli poslovanja (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:474219

Sijarto, Vesna. "Dropshipping modeli poslovanja." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:474219

Sijarto, Vesna. "Dropshipping modeli poslovanja." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:474219

Sijarto, V. (2021). 'Dropshipping modeli poslovanja', Master's thesis, University of Pula, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:474219

Sijarto V. Dropshipping modeli poslovanja [Master's thesis]. Pula: University of Pula; 2021 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:137:474219

V. Sijarto, "Dropshipping modeli poslovanja", Master's thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:474219

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Metadata
TitleDropshipping modeli poslovanja
Title (english)Dropshipping Business Models
AuthorVesna Sijarto
MentorVanja Bevanda (mentor)
Committee memberKatarina Kostelić (predsjednik povjerenstva)
Committee memberVanja Bevanda (član povjerenstva)
Committee memberGoran Matošević (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2021-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
U ovome diplomskom radu definiran je i analiziran poslovni model dropshipping. U uvodnom dijelu definirani su predmet i cilj rada, istraživačke hipoteze, metode istraživanja koje su se koristile prilikom stvaranja ovoga rada, te struktura rada. Nakon toga slijedi poglavlje u kojem je definirana uloga poslovnog modela koji je ključan za stvaranja bilo kakvog novog poslovnog pothvata. U idućem poglavlju definirane su digitalne platforme koje za e-trgovinu predstavljaju softverske alate s posebnim karakteristikama za prodaju proizvoda online, a pritom svaka platforma za razvijanje web stranica pruža različite karakteristike. Drugim riječima platforme posreduju i omogućuju interakcije i razmjenu vrijednosti izmeĎu najmanje dvije različite, ali meĎusobno ovisne grupe korisnika. Iako se razlikuju u poslovanju dropshipping i e-trgovina koriste iste platforme za svoje poslovanje. Zatim slijedi definiranje dropshipping poslovnog modela. Dropshipping kao poslovni model doživio je snažan rast 2010. godine i od tada njegova popularnost konstantno raste. No, ipak radi se o poslovnom modelu koji u Hrvatskoj nije znanstveno proučavan i koji, unatoč prednostima izravne distribucije i nije baš transparentan. Kako bi bolje razumjeli ovaj model provedeno je empirijsko istraživanje putem kojeg su ispitani stavovi i mišljenja kupaca i poslodavaca.
Abstract (english)
The main aim of this master thesis is to define and analyse the dropshipping business model. The introductory part states the aims and objectives, hypotheses, research methods, and structure of the paper. The following chapter introduces a business model crucial to launching a new business venture. After that, digital platforms offering e-store solutions are presented, emphasising the different suite of tools that comes with each web development platform. In other words, these platforms mediate interactions and exchange of values between at least two different, yet mutually dependent, groups of users. Both dropshipping and e-store use the same platforms, even though these two models differ significantly. The chapter that comes next defines the dropshipping business model. In 2010, dropshipping experienced rapid growth and has been growing steadily ever since. However, this business model has not been scientifically studied in Croatia and is, therefore, despite the advantages of direct distribution, not very transparent. To better understand this model, empirical research was conducted, examining the attitudes and opinions of customers and employers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:474219
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Informatics Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-03 08:49:00