Tourism as one of the most significant economic branches in Istria attracts with its various offer millions of tourists a year. Istria is a place fullied with tradition, authentic experiences, enticing gastronomy, tourist – developed coastline with crystal clear sea, clean shores and harbours, cobbled streets and rich, green heartland with medieval towns on hills which respire with peace and provide views oft he beautiful Istrian landscapes. Multicultural and hospitable, it is a country that combines many differences in a small territory. Istria is promoted on the international market as a tourist region that develops original, innovative and competitive tourist products ina n open and tolerant way. Istrian hosts give a sense of commitment to tourism trough the offer of authentic and innovative experiences and a high level of welcome, but in an unobtursive way that differentiates itself from most competitors. Istria as a tourist destination should be positioned on the international market by establishing a recognizable and attractive image based on friendliness, regionalism and professionalism. Municipality of Kanfanar, is located in the heart of the Istrian peninsula, where blue and green Istria meet, due to the mild Mediterranean climate allows a pleasant holiday all year round. While the winter months are reserved for hunting tourism, during spring, summer and autumn, guestes can explore the natural and cultural heritage using bike and hiking trails, and for those looking for adrenaline Kanfanar also has two attractive free climbing sites. Guestes of the municipality of Kanfanar are once again attracted by the richness of cultural and historical heritage, natural beauty, traditional customs, rural atmosphere and original Istrian, rural houses.