Digital marketing has developed into a dynamic and indispensable force in today's business environment. It encompasses a wide range of strategies and tools designed to engage, inform and persuade audiences in the digital realm. Digital marketing encompasses a multitude of channels and techniques, including social media, search engine optimization (SEO), content marketing, email marketing, paid advertising, and more. These strategies empower companies to reach global audiences, understand consumer behavior and tailor their messages to individual preferences. In today's landscape, content dominates, with video content, live streaming and interactive experiences gaining in importance. Data-driven decision-making and artificial intelligence power personalized marketing, ensuring messages resonate with target audiences. As digital marketing evolves, ethical considerations around data privacy and sustainability are taking center stage. Brands that are in line with consumer values and demonstrate social responsibility gain trust and loyalty. In the future, digital marketing will continue to embrace new technologies, including augmented and virtual reality, voice search and 5G connectivity. It will also navigate a landscape marked by stricter data regulations and heightened consumer expectations. By carrying out the survey, it was determined that the respondents were familiar with the concept of digital marketing and that Apple Inc.'s digital ads would be of interest to them. Companies could be induced to become users of their products and services.