prikaz prve stranice dokumenta Istraživanje primjene digitalnog marketinga na primjeru poduzeća Apple Inc.
  Download
PDF 1021.43 KB
master's thesis
Istraživanje primjene digitalnog marketinga na primjeru poduzeća Apple Inc.
2023. urn:nbn:hr:137:111294
Dedaj, Danijela
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Dedaj, D. (2023). Istraživanje primjene digitalnog marketinga na primjeru poduzeća Apple Inc. (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:111294

Dedaj, Danijela. "Istraživanje primjene digitalnog marketinga na primjeru poduzeća Apple Inc.." Master's thesis, University of Pula, 2023. https://urn.nsk.hr/urn:nbn:hr:137:111294

Dedaj, Danijela. "Istraživanje primjene digitalnog marketinga na primjeru poduzeća Apple Inc.." Master's thesis, University of Pula, 2023. https://urn.nsk.hr/urn:nbn:hr:137:111294

Dedaj, D. (2023). 'Istraživanje primjene digitalnog marketinga na primjeru poduzeća Apple Inc.', Master's thesis, University of Pula, accessed 04 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:111294

Dedaj D. Istraživanje primjene digitalnog marketinga na primjeru poduzeća Apple Inc. [Master's thesis]. Pula: University of Pula; 2023 [cited 2025 April 04] Available at: https://urn.nsk.hr/urn:nbn:hr:137:111294

D. Dedaj, "Istraživanje primjene digitalnog marketinga na primjeru poduzeća Apple Inc.", Master's thesis, University of Pula, Pula, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:137:111294

Please login to the repository to save this object to your list.
Metadata
TitleIstraživanje primjene digitalnog marketinga na primjeru poduzeća Apple Inc.
Title (english)Reasearch on the application of digital marketing on the example of Apple Inc.
AuthorDanijela Dedaj
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Digitalni marketing razvio se u dinamičnu i nezamjenjivu snagu u današnjem poslovnom okruženju. Obuhvaća širok niz strategija i alata osmišljenih za angažiranje, informiranje i uvjeravanje publike u digitalnom području. Digitalni marketing obuhvaća mnoštvo kanala i tehnika, uključujući društvene medije, optimizaciju za tražilice (SEO), sadržajni marketing, marketing putem e-pošte, plaćeno oglašavanje i još mnogo toga. Ove strategije osnažuju tvrtke da dopru do globalne publike,... More razumiju ponašanje potrošača i prilagode svoje poruke individualnim preferencijama. U suvremenom krajoliku, sadržaj dominira, s video sadržajem, live streamingom i interaktivnim iskustvima koji dobivaju na važnosti. Donošenje odluka temeljeno na podacima i umjetna inteligencija pokreću personalizirani marketing, osiguravajući da poruke odjekuju kod ciljne publike. Kako se digitalni marketing razvija, etička razmatranja oko privatnosti podataka i održivosti zauzimaju središnje mjesto. Brendovi koji su u skladu s potrošačkim vrijednostima i pokazuju društvenu odgovornost stječu povjerenje i lojalnost. U budućnosti će digitalni marketing nastaviti prihvaćati nove tehnologije, uključujući proširenu i virtualnu stvarnost, glasovno pretraživanje i 5G povezivost. Također će se kretati krajolikom obilježenim strožim propisima o podacima i povećanim očekivanjima potrošača. Provedbom ankete, utvrđeno je da su ispitanici upoznati sa pojmom digitalnog marketinga i da bi ih digitalni oglasi Apple Inc. Tvrtke mogli navesti da postanu njihovi korisnici proizvoda i usluga. Less
Abstract (english)
Digital marketing has developed into a dynamic and indispensable force in today's business environment. It encompasses a wide range of strategies and tools designed to engage, inform and persuade audiences in the digital realm. Digital marketing encompasses a multitude of channels and techniques, including social media, search engine optimization (SEO), content marketing, email marketing, paid advertising, and more. These strategies empower companies to reach global audiences,... More understand consumer behavior and tailor their messages to individual preferences. In today's landscape, content dominates, with video content, live streaming and interactive experiences gaining in importance. Data-driven decision-making and artificial intelligence power personalized marketing, ensuring messages resonate with target audiences. As digital marketing evolves, ethical considerations around data privacy and sustainability are taking center stage. Brands that are in line with consumer values and demonstrate social responsibility gain trust and loyalty. In the future, digital marketing will continue to embrace new technologies, including augmented and virtual reality, voice search and 5G connectivity. It will also navigate a landscape marked by stricter data regulations and heightened consumer expectations. By carrying out the survey, it was determined that the respondents were familiar with the concept of digital marketing and that Apple Inc.'s digital ads would be of interest to them. Companies could be induced to become users of their products and services. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:111294
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Financial Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-22 10:17:54
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.