The final thesis addresses the mosaic of tourist attractions and cultural visits that Međimurje offers, exploring the tourism system, diverse tourist attractions, and their significance in stimulating tourism motivation and visitation. The purpose of this research is to gain insight into the current state of tourism and culture in Međimurje while also identifying guidelines for future tourism development in the region. Special emphasis is placed on the role of cultural tourism, encompassing a thorough analysis of cultural tourist attractions and considerations regarding their optimal management. The central focus of the work lies in a deep understanding of the factors contributing to the successful functioning of Međimurje's tourism system. Furthermore, the prerequisites for tourism development in this area are explored. This analysis highlights key resources, infrastructure, and socio-cultural aspects critical in shaping Međimurje's tourism offering and attractiveness. Additionally, a comprehensive analysis of the cultural tourist attractions of the county is conducted. Special attention is given to the impact of these attractions on Međimurje's overall attractiveness as a tourist destination and on shaping visitor tourism motivation. Through systematic research, results have been gathered to provide insight into the perceptions of stakeholders in the tourism sector. This in-depth analysis of the viewpoints and opinions of key actors offers a holistic view of current challenges and opportunities emerging in the context of Međimurje's tourism development. The emphasis is placed on strategies for managing cultural tourist attractions to ensure their long-term sustainability and attractiveness. Ultimately, the goal of this final thesis is to deepen the understanding of Međimurje's complex tourism offering and contribute to tourism development in the region, with a special focus on the management and development of cultural attractions.