Title Racionalnost i iracionalnost u poslovnom odlučivanju
Title (english) Rationality and irrationality in business decision making
Author Romina Jerešić
Mentor Sabina Lacmanović (mentor)
Committee member Erik Ružić (predsjednik povjerenstva)
Committee member Sabina Lacmanović (član povjerenstva)
Committee member Lela Tijanić (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2022-09-15, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Organization and Management
Abstract Predmet istraživanja ovog rada leži u činjenici da je važno kakve poslovne
odluke donosimo. Tiče se velikog broja članova organizacije pa u slučaju pogrešne
odluke može imati katastrofalne posljedice za cijelu organizaciju kao cjelinu, ukoliko
se odstupa od racionalnih metoda odlučivanja. Menadžeri moraju biti odgovorni za
odluke koje donose jer one ne utječu samo na karijere nego i na živote ljudi. Cilj
istraživanja ovog rada jest objasniti, analizirati i doći do potrebnih informacija za
rješavanje problema racionalnosti ili iracionalnosti.
Racionalno odlučivanje zahtijeva informiranog donositelja odluke te se odnosi
na dio menadžmenta koji je izravno povezan sa znanstvenim metodama odlučivanja.
To se odnosi na faze procesa racionalnog odlučivanja u kojima se mogu s uspjehom
primjenjivati te metode. Na racionalan način odlučuju sistematični mislioci koji složene
probleme dijele na elemente, odnosno na manje dijelove. Oni izrađuju plan aktivnosti
i traže potrebne informacije za rješavanje problema korak po korak. Kako je već
poznato, racionalno odlučivanje je najpouzdaniji način odlučivanja, no nije pogodno za
okolinu koja se brzo mijenja. Poželjno je da se što više važnih odluka donosi
racionalno, no to nije realno očekivati.
Strateške odluke i dalje će se donositi na temelju intuicije, ali vrlo rijetko,
racionalno. No, to ne znači da odluke donesene intuicijom neke faze neće biti prema
modelu racionalnog odlučivanja.
Na kvalitetu intuitivnog odlučivanja utječe broj mogućnosti za rješavanje
problema te vjerojatnost nastupanja svake od mogućnosti. Intuicija jest osjećaj koji se
ne može racionalno objasniti, odnosi se na slutnju, na ono što se čini ispravnim.
Odlučivanje na temelju intuicije, kako u privatnom, tako i u poslovnom životu treba
svesti na minimum. Okolnosti u kojima se odlučuje na temelju intuicije nisu rijetke
situacije u kojima se organizacije nađu gdje je ono jedini način odlučivanja.
Abstract (english) The subject of research in this paper lies in the fact that it is important what kind of
business decisions we make. It concerns a large number of members of the
organization, so in the event of a wrong decision, it can have catastrophic
consequences for the entire organization as a whole, if it deviates from rational
decision-making methods. Managers must be responsible for the decisions they make
because they affect not only careers but also people's lives. The aim of the research
of this work is to explain, analyze and obtain the necessary information for solving the
problem of rationality or irrationality.
Rational decision-making requires an informed decision-maker and refers to the part
of management that is directly related to scientific decision-making methods. This
refers to the stages of the rational decision-making process in which these methods
can be applied successfully. Decisions are made in a rational way by systematic
thinkers who divide complex problems into elements, or smaller parts. They create a
plan of action and look for the necessary information to solve the problem gradually.
As is already known, rational decision-making is the most reliable way of decision-
making, but it is not suitable for a rapidly changing environment. It is preferred that as
many important decisions as possible are made rationally but it is not realistic to expect
this.
Strategic decisions will continue to be made based on intuition but very rarely,
rationally. However, this does not mean that the decisions made by the intuition of
some stage will not be according to the model of rational decision-making.
The quality of intuitive decision-making is influenced by the number of possibilities for
solving the problem and the probability of each possibility occurring. Intuition is a
feeling that cannot be explained rationally, it refers to a hunch, to what feels right.
Decision-making based on intuition, both in private and business life, should be kept
to a minimum. Circumstances in which decisions are made based on intuition are not
rare situations in which organizations find themselves.
Keywords
racionalnost
iracionalnost
odlučivanje
Keywords (english)
rationality
irrationality
decision making
Language croatian
URN:NBN urn:nbn:hr:137:512464
Study programme Title: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management Course: Finance Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
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Created on 2023-09-26 12:50:38