Culture and creativity play a key role in improving and promoting the tourist offer. People need moments where they can connect, come together, understand each other and imagine a better future. Music, art, literature, film, dance and many other forms of cultural and creative expression fuel the momentum we need to overcome the challenges we face. At the same time, the creative economy is one of the fastest growing industries in the world, which enables dignified work, especially for women, young people and vulnerable groups. Cultural festivals in Istria are extremely important events that enrich the culture, history and tourist offer of this beautiful peninsula. These festivals attract visitors from all over the world, offering them a unique experience through art, music, film, sports and more. The wealth of content and events that take place on this small peninsula speaks volumes about the level of tourist attractiveness currently adorning Istria. Its autochthonous and centuries-old traditional recipes have placed this county among the top winemakers, olive growers and prosciutto producers in the world. In addition to a rich gastronomic offer that is unique in the Mediterranean, Istria is adorned with quality organizational skills for film, music and sports events.