In writing, the focus was on Podravina, which offers different opportunities for selective tourism. Northwestern Croatia includes regions such as Zagreb, Hrvatsko Zagorje, Međimurje, Podravina, etc. In this paper, selective tourism is explained through the theoretical part, after which the goal was to come to the conclusion of the best way to approach it through the description of certain forms of selective tourism. to certain passengers, which was concluded by the conducted survey. In addition to the general section on selective tourism, the paper explains what health, rural and eco tourism is in terms of natural resources, and in terms of social resources, cultural, congress and religious tourism are mentioned. These selective forms of tourism were chosen because they are the most important in northwestern Croatia. At the end of the work, we arrive at the combination of culture and urbanity, and what is the lifestyle of people today. You also get to the aforementioned survey, where you can see various preferences for the type of travel, etc.