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master's thesis
Online upravljanje odnosa s kupcima
2022. urn:nbn:hr:137:097070
Memić, Ena
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Memić, E. (2022). Online upravljanje odnosa s kupcima (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:097070

Memić, Ena. "Online upravljanje odnosa s kupcima." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:097070

Memić, Ena. "Online upravljanje odnosa s kupcima." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:097070

Memić, E. (2022). 'Online upravljanje odnosa s kupcima', Master's thesis, University of Pula, accessed 27 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:097070

Memić E. Online upravljanje odnosa s kupcima [Master's thesis]. Pula: University of Pula; 2022 [cited 2024 April 27] Available at: https://urn.nsk.hr/urn:nbn:hr:137:097070

E. Memić, "Online upravljanje odnosa s kupcima", Master's thesis, University of Pula, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:137:097070

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Metadata
TitleOnline upravljanje odnosa s kupcima
Title (english)Online customer relationship management
AuthorEna Memić
MentorErik Ružić (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2022-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
S obzirom na to da su kupci izuzetno važni za svaki poslovni proces, upravljanje odnosima s kupcima (CRM) postaje od presudnog značaja za efikasno poslovanje i visoko pozicioniranje na tržište. Predmet istraživanja rada odnosi se na analizu online upravljanja odnosima s kupcima. Ciljevi su istraživanja predstaviti teorijski okvir marketinga i upravljanja odnosima s kupcima s naglaskom na online poslovanje. Osim toga, ciljevi su istraživanja predstaviti stanje bankarstva u Republici Hrvatskoj s obzirom na to da je za praktični primjer odabrana Privredna banka Zagreb d.d. Svrha je istraživanja teorijski koncept glede online upravljanja odnosima s kupcima primijeniti na konkretan primjer iz prakse za što je odabrana Privredna banka Zagreb d.d.
Abstract (english)
Considering that customers are extremely important for every business process, customer relationship management (CRM) becomes of crucial importance for efficient business and high positioning on the market. The research subject of the paper refers to the analysis of online customer relationship management. The goals of the research are to present the theoretical framework of marketing and customer relationship management with an emphasis on online business. In addition, the goals of the research are to present the state of banking in the Republic of Croatia, considering that Privredna banka Zagreb d.d. was chosen as a practical example. The purpose of the research is to apply the theoretical concept of online customer relationship management to a concrete example from practice, for which Privredna banka Zagreb d.d. was selected.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:097070
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-10-11 09:49:22