The use of distribution channels allows service companies to optimize the service delivery process. Distribution channels can help in efficient allocation of resources, time planning and organization of service delivery. This can result in reduced wait times for customers and increased overall productivity. The subject of research of the final thesis is the peculiarities of distribution channels in service industries, with a presentation of an example of the distribution channels of pizzeria Zara from Barban. The purpose of this final paper is to investigate the specifics of services and their distribution channels from a theoretical perspective and to analyze the same issue using the example of the distribution channels of pizzeria Zara from Barban. Through this work, the high efficiency of distribution channels in the service sector will be emphasized, and the need for their optimization aimed at contemporary trends in the digitalization of business will be highlighted. Managing distribution channels in service industries also requires monitoring trends and changes in the industry. Proper management of distribution channels in service industries enables increasing the availability of services, adapting to customer needs, creating a competitive advantage, and improving the overall customer experience. The results of the conducted research indicated high efficiency and the application of optimal strategies in the selection of distribution channels of the observed catering establishments.