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master's thesis
Društveno odgovorno poslovanje u turizmu
2016. urn:nbn:hr:137:410479
Slavulj, Sonja
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Slavulj, S. (2016). Društveno odgovorno poslovanje u turizmu (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:410479

Slavulj, Sonja. "Društveno odgovorno poslovanje u turizmu." Master's thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:410479

Slavulj, Sonja. "Društveno odgovorno poslovanje u turizmu." Master's thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:410479

Slavulj, S. (2016). 'Društveno odgovorno poslovanje u turizmu', Master's thesis, University of Pula, accessed 26 January 2025, https://urn.nsk.hr/urn:nbn:hr:137:410479

Slavulj S. Društveno odgovorno poslovanje u turizmu [Master's thesis]. Pula: University of Pula; 2016 [cited 2025 January 26] Available at: https://urn.nsk.hr/urn:nbn:hr:137:410479

S. Slavulj, "Društveno odgovorno poslovanje u turizmu", Master's thesis, University of Pula, Pula, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:137:410479

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Metadata
TitleDruštveno odgovorno poslovanje u turizmu
Title (english)Corporate social responsibility in tourism
AuthorSonja Slavulj
MentorKristina Afrić Rakitovac (mentor)
Committee memberLela Tijanić (predsjednik povjerenstva)
Committee memberKristina Afrić Rakitovac (član povjerenstva)
Committee memberInes Kersan Škabić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2016-07-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Suvremeni pristup zaštite okoliša obilježava održiva proizvodnja i potrošnja, koji se temelji na tri stupa održivosti: ekonomiji, društvu i okolišu. Kroz jednakost u i između generacija te briga o zaštiti potrošača opisuje se društveni suvremeni pristup zaštiti okoliša. Ekonomija i okoliš se opisuju putem ekonomskog rasta koji je odvojen od degradacije okoliša uz istovremeno promoviranje ekonomskog rasta i zaštite okoliša. Nesporno je kako je gospodarski razvoj donio koristi čovječanstvu. Međutim taj gospodarski napredak nije u skladu sa načelima održivog razvoja turizma. Ukoliko se u daljnje planiranje gospodarskog rasta ne uključi skrb o zaštiti okoliša neizvjesno je kako će gospodarski rast izostati kao i napredak civilizacije. Održivi razvoj turizma podrazumijeva prvenstveno kvalitetno i odgovorno planiranje prostora koje stavlja naglasak na lokalne kulturne vrijednosti. U skladu s navedenim nove investicije zahtijevaju nužno očuvanje neobnovljivih resursa. Ponuda usklađena s načelima održivosti trebala bi u tom smislu plasirati jedinstvenu turističku ponudu koja svojom posebnošću zadovoljava potrebe gostiju, a da nema negativan utjecaj na okoliš. Društveno odgovorno poslovanje se opisuje kao način poslovanja u kojem poslodavac dobrovoljno odlučuje doprinijeti boljem društvu i čišćem okolišu kroz interakciju s ostalim dionicima. Društveno odgovorno poslovanje u turizmu treba gledati kroz ekonomsku, društvenu i okolišnu komponentu. Za sad se mogu pronaći primjeri dobre prakse, ali i dalje se radi o malom broju takvih. U budućnosti se predviđa jačanje društvene odgovornosti u svim segmentima poslovanja.
Abstract (english)
The modern approach to environment protection is made of factors like sustainable production and consumption which are based on three pillars of sustainability: economy, society and environment. Same modern approach is best described via equality within the generations. Both economy and environment are being described via economical growth which is separated from the environment degradation while simultaneously promoting the economic growth and environment protection. It is irrefutable that the economical development has benefited humanity, thought that very same economical development is not within the margins of sustainable tourism development. The civilization will not move forward nor will economical growth unless environment protection starts being a valid factor of economical growth. In order to have sustainable development of tourism space planning focused on historical values must be done responsibly and flawless. New investments are in desperate need of preservation of regenerative resources. The tourist product offered to the masses must be within margins of sustainability and must satisfy the demands of the masses without negatively impacting the environment. Corporate social responsibility are recognised for the way they contribute the society and environment. That kind of business in tourism must be valorised via economical, social and environmental components. Currently only a handful of examples like that can be found. In the future it is foreseen that a larger number of businesses will be more socially oriented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:410479
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Tourism and Development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-10-12 11:27:55