The final paper focuses on the analysis and development strategies of tourist attractions in Ljubljana. The paper examines the historical development of tourism in Ljubljana, current attractions, methods of managing tourist resources, and the impact of tourism on the local community and environment. It starts from the hypothesis that a sustainable approach and innovative practices will increase the number of tourist arrivals and achieve a balance between benefits for the destination and visitor satisfaction. Ljubljana stands out as a city that offers a rich cultural heritage, excellent gastronomy and various activities throughout the year, which attracts different profiles of visitors. The city has undergone a significant transformation through the expansion of its contents, which has created a modern and environmentally conscious urban environment that attracts visitors and improves the lifestyle of the local population. The effort to preserve natural and anthropogenic resources while adapting infrastructure that supports sustainable development and reducing negative impacts is recognized. The conclusion of the paper confirms the hypothesis and points out that Ljubljana successfully manages its resources, providing an attractive tourist experience and a quality life for the local population. The paper also emphasizes the importance of cooperation among tourism stakeholders, continuous monitoring of the impact of tourism and adaptation of strategies to ensure the long-term sustainability of the destination.