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master's thesis
Uloga društvenih mreža u upravljanju ljudskim potencijalima
2024. urn:nbn:hr:137:232906
Mijatović, Matej
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Mijatović, M. (2024). Uloga društvenih mreža u upravljanju ljudskim potencijalima (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:232906

Mijatović, Matej. "Uloga društvenih mreža u upravljanju ljudskim potencijalima." Master's thesis, University of Pula, 2024. https://urn.nsk.hr/urn:nbn:hr:137:232906

Mijatović, Matej. "Uloga društvenih mreža u upravljanju ljudskim potencijalima." Master's thesis, University of Pula, 2024. https://urn.nsk.hr/urn:nbn:hr:137:232906

Mijatović, M. (2024). 'Uloga društvenih mreža u upravljanju ljudskim potencijalima', Master's thesis, University of Pula, accessed 14 October 2024, https://urn.nsk.hr/urn:nbn:hr:137:232906

Mijatović M. Uloga društvenih mreža u upravljanju ljudskim potencijalima [Master's thesis]. Pula: University of Pula; 2024 [cited 2024 October 14] Available at: https://urn.nsk.hr/urn:nbn:hr:137:232906

M. Mijatović, "Uloga društvenih mreža u upravljanju ljudskim potencijalima", Master's thesis, University of Pula, Pula, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:137:232906

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Metadata
TitleUloga društvenih mreža u upravljanju ljudskim potencijalima
AuthorMatej Mijatović
MentorErik Ružić (mentor)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2024-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Valamar Riviera jedno je od najuspješnijih poduzeća u Hrvatskoj. Ono posluje dugi niz godina u turizmu i ostvaruje uspješne poslovne razvoje i dugoročan razvoj. Veliki doprinos tome daju zaposlenici ovog poduzeća, odnosno učinkovit i efikasan sustav upravljanja ljudskim potencijalima. Valamar Riviera kontinuirano prati međunarodne trendove koji utječu na sve poslovne procese pa tako i one u području ljudskih potencijala. To potvrđuje između ostaloga i korištenje društvenih mreža kao sredstva suvremene komunikacije. Ovaj instrument doprinosi uspješnom upravljanju ljudskim potencijalima, na način da inovativno podržava komunikaciju s tržištem, regrutiranje i selekciju zaposlenika, te motiviranje i nagrađivanje zaposlenika. Društvene mreže u ovome primjeru višestruko koriste samoj organizaciji, ali i ostalim dionicima. Primarno se misli na potencijalne zaposlenike koji dobivaju širu percepciju poduzeća i onoga što mogu očekivati tijekom rada u istome.
Abstract (english)
Valamar Riviera is one of the most successful companies in Croatia. It has been operating in tourism for many years and has achieved successful business results and long-term development. A big contribution to this has been made by the employees of this company, as well as by an effective and efficient human resources management system. Valamar Riviera continuously follows international trends that affect all business processes, including those in the field of human resources. This is confirmed, among other things, with use of social networks as a modern communication. This instrument contributes to the successful management of human resources, in a way that innovatively supports communication with the market, recruitment and selection of employees, and motivating and rewarding employees. In this example, social networks are of multiple benefit to the organization itself, but also to other stakeholders. It primarily refers to potential employees who get a broader perception of the company and what they can expect while working in it.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:232906
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-09-16 11:54:49