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undergraduate thesis
Fenomeni Black Friday i Cyber Monday
2024. urn:nbn:hr:137:234715
Ukušić, Paola
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Ukušić, P. (2024). Fenomeni Black Friday i Cyber Monday (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:234715

Ukušić, Paola. "Fenomeni Black Friday i Cyber Monday." Undergraduate thesis, University of Pula, 2024. https://urn.nsk.hr/urn:nbn:hr:137:234715

Ukušić, Paola. "Fenomeni Black Friday i Cyber Monday." Undergraduate thesis, University of Pula, 2024. https://urn.nsk.hr/urn:nbn:hr:137:234715

Ukušić, P. (2024). 'Fenomeni Black Friday i Cyber Monday', Undergraduate thesis, University of Pula, accessed 19 October 2024, https://urn.nsk.hr/urn:nbn:hr:137:234715

Ukušić P. Fenomeni Black Friday i Cyber Monday [Undergraduate thesis]. Pula: University of Pula; 2024 [cited 2024 October 19] Available at: https://urn.nsk.hr/urn:nbn:hr:137:234715

P. Ukušić, "Fenomeni Black Friday i Cyber Monday", Undergraduate thesis, University of Pula, Pula, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:137:234715

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Metadata
TitleFenomeni Black Friday i Cyber Monday
Title (english)Black Friday and Cyber Monday phenomena
AuthorPaola Ukušić
MentorErik Ružić (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberDanijela Križman (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2024-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društvene promjene rezultirale su prodorom potrošačkog obilja i nastankom potrošačkog društva. Dva marketinška fenomena koja se izdvajaju u pogledu akcijskih ponuda jesu Black Friday i Cyber Monday. Black Friday, poznat kao Crni petak, seže u daleku 1950., dok je Cyber Monday, odnosno Cyber ponedjeljak skovan 2005. godine. Iako su Crni petak i Cyber ponedjeljak isprepleteni s većom sezonom blagdanske kupnje, ne ovise jedno o drugome. Predmet istraživanja jesu marketinške akcije Black Friday i Cyber Monday. Ciljevi su istraživanja predstaviti teorijski okvir ponašanja potrošača, predstaviti osnovne značajke navedenih akcija te analizirati rezultate provedenog istraživanja o stavovima i ponašanju potrošača tijekom akcija Black Friday i Cyber Monday.
Abstract (english)
Social changes resulted in the breakthrough of consumer abundance and the emergence of a consumer society. Two marketing phenomena that stand out in terms of promotional offers are Black Friday and Cyber Monday. Black Friday dates back to 1950, while Cyber Monday was created in 2005. Although Black Friday and Cyber Monday are intertwined with the larger holiday shopping season, they are not mutually exclusive. The subject of research is Black Friday and Cyber Monday. The goals of the research are to present the theoretical framework of consumer behavior, explain the basic features of the aforementioned actions, and analyze the results of the conducted research on the attitudes and behavior of consumers during the Black Friday and Cyber Monday actions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:234715
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Finance
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-09-26 07:09:41