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undergraduate thesis
Marketing kongresnog turizma - stanje i izazovi za budućnost
2016. urn:nbn:hr:137:848074
Guštin, Maja
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Guštin, M. (2016). Marketing kongresnog turizma - stanje i izazovi za budućnost (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:848074

Guštin, Maja. "Marketing kongresnog turizma - stanje i izazovi za budućnost." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:848074

Guštin, Maja. "Marketing kongresnog turizma - stanje i izazovi za budućnost." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:848074

Guštin, M. (2016). 'Marketing kongresnog turizma - stanje i izazovi za budućnost', Undergraduate thesis, University of Pula, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:848074

Guštin M. Marketing kongresnog turizma - stanje i izazovi za budućnost [Undergraduate thesis]. Pula: University of Pula; 2016 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:137:848074

M. Guštin, "Marketing kongresnog turizma - stanje i izazovi za budućnost", Undergraduate thesis, University of Pula, Pula, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:137:848074

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Metadata
TitleMarketing kongresnog turizma - stanje i izazovi za budućnost
Title (english)Congress tourism marketing - State and Challenges for the future
AuthorMaja Guštin
MentorDanijela Križman Pavlović (mentor)
Committee memberAljoša Vitasović (predsjednik povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2016-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Turizam svakim danom sve važniji i kako su ulaganja u turizam velika kako na razini Hrvatske tako i na svjetskoj razini. Kongresni turizam označen je kao jedan od najprofitabilnijih selektivnih oblika turizama u Hrvatskoj, čiji ekonomski i financijski pokazatelji ukazuju na značajan rast u posljednjih nekoliko godina. Kongresni turizam u hrvatskom gospodarstvu pojavljuje se kao selektivni oblik turizma i jedan od čimbenika njegovog razvoja. Kongresni turizam ima značajan utjecaj na porast konkurentnosti hrvatskog turizma. Hrvatska je poznata kao još uvijek visoko ekološki očuvana zemlja, zbog čega ima sva potrebna prirodna i geografska obilježja za razvoj kongresnog turizma. Nalazi se na idealnom geopolitičkom području s dobro razvijenom infrastrukturom, ima bogatu povijesnu i kulturnu baštinu te je sigurna turistička destinacija za sudionike kongresa. Konkurentsnost hrvatskog turizma može se znatno poboljšati ulaganjem u poslovanje kongresnog turizma.
Abstract (english)
Tourism more important every day, and that investments in tourism great at both Croatian and at the global level. Congress tourism is marked as one of the most selective forms of tourism in Croatia, whose economic and financial indicators point to significant growth in recent years. Congress tourism in the Croatian economy appears as a selective form of tourism and one of the factors of its development. Conference Tourism has a significant impact on the increase of competitiveness of Croatian tourism. Croatia is known as a still highly preserved land, which has all the necessary natural and geographical features of the development of congress tourism. It is located in an ideal geopolitical area with well-developed infrastructure, has a rich historical and cultural heritage, and is a safe tourist destination for congress participants. Croatian tourism can be significantly improved by investing in a business conference tourism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:848074
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-02-13 16:12:55