Everyone is in their own way exposed to different forms of advertising. The advertising media are the communication link between buyers and companies. Their goal is to influence, inform and convince the potential buyer. Increasing investment in communication is a key element in the strategy of every company that wants to survive and be competitive in the market. Companies redirect marketing spending to interactive marketing because they get more value for their money. Advertising and open door days are the core marketing activities with the aim of promoting the ''Life'' company. Internet, television, radio, newspapers, flyers, brochures, posters and stickers are described in this paper as advertising holders on the example of the '' Life'' company. Well selected communication channel combined with the perfect timing and the right message of a high quality aimed at the right target group can give you unexpected and above-average results, so companies carefully integrate and coordinate their own numerous communication channels. By the method of deduction, which was used in this paper, based on the knowledge of general attitudes we can easily understand the individuals. Advertising strongly affects the behaviour of an individual; therefore it seeks special care and devotion because every detail is essential to the company's success.