Price is a monetary expression for the value that consumers change for the benefit of owning or using a product or service. Price-fixing companies need to think well what goal they want to achieve. The price of the product must be such as to satisfy the bidder and user of the tourist product. The aim of this work is to point to the importance of price as the only marketing tool that brings revenue to the company and has a very significant impact on customers when purchasing a tourist product on a specific tourist market. The work was started with the definition of a hotel business and its history and continued by analyzing the price policy in hotel businesses. Today, when the competition is most felt, service companies often complain that it is difficult to differentiate their services from competing services. These services are more and more similar, and the decisive factor in deciding on purchases is actually a competitive pricing policy. Differentiation of prices is done in several ways: time criterion, criteria of different categories of customers, criterion of position in the sales channel, payment time criterion, usage criterion, and geographic criterion. A more detailed work topic was elaborated in three chapters, and in the fourth chapter, price differentiation was analyzed by two hotel companies.