Title Uloga promotora turizma za razvoj turizma destinacija Title (english) The role of tourism promotor for the development of tourism destinations Author Katja Petrovski Mentor Jasmina Gržinić (mentor)Committee member Tamara Floričić (predsjednik povjerenstva)Committee member Nikola Vojnović (član povjerenstva)Committee member Jasmina Gržinić (član povjerenstva)Granter University of Pula Defense date and country 2017-09-28, Croatia Scientific / art field, SOCIAL SCIENCES Abstract Početkom sedamdesetih godina prošlog stoljeća počeo se razvijati pojam destinacije kakvim ju danas smatramo. Razvojem pojma destinacije počela su i istraživanja vezana za turizam poglavito ona vezana za tijekove između emitivnih i receptivnih područja. Destinacija je postajala sve više istoznačnica za turistički lokalitet, zonu, regiju, zemlju, skupinu zemalja, pa čak i kontinent. Turizam kao jedan od najmasovnijih, najdinamičnijih i najsloženijih društveno-ekonomskih pojava suvremenog društva
... More iznimno je složen gospodarski sustav različitih gospodarskih grana i djelatnosti svih sektora nacionalnog gospodarstva. Tako se već dugi niz godina promatra multidisciplinarno, kao specifičan fenomen interakcije gospodarskih, socijalnih i kulturnih čimbenika, koji dugoročno povezuje privatne interese s interesima javnih institucija, fokusirajući se jednako na dobrobit ljudi koji putuju kao i onih ljudi i zajednica te prirodnog, društvenog i kulturnog bogatstva i naslijeđa radi kojih ih se posjećuje. Turizam, kao iznimno snažan generator općeg gospodarskog rasta i razvoja, zahtijeva visoki stupanj fragmentiranosti i disperziranosti upravo radi svoje kompleksne strukture i složenog pristupa. Promotori turizma zapravo znače gospodarski napredak destinacije i brendiranje destinacije temeljenim na inovativnosti, ulaganjima, partnerstvu, praćenju trendova na tržištu i diverzifikaciji ponude. U ovom radu objašnjava se implementacija turističkih promotora te se naglašava njihova izuzetno važna interpretacija u turističkim destinacijama za unapređenje turizma i turističke ponude. Nužnost uzimanja u obzir svih sastavnica posljedica je istraživanja literature te praćenja trendova s aspekta kretanja turističke ponude na domaćem turističkom tržištu. Nadalje, u radu su navedeni promotori turizma koji su neophodni za razvoj turizma i turističke ponude u destinaciji. Promotori su opisani te su pojedinačno navedene njihove uloge koje su od važnosti za razvijanje turizma. Less Abstract (english) At the beginning of the seventies of the last century, the concept of the destination we are considering today is beginning to develop. Development of the concept of destination has also begun research related to tourism, especially those related to the flows between the emitting and receptive areas. The destination has become increasingly similar to the tourist location, zone, region, country, group of countries, and even the continent. Tourism as one of the most massive, most dynamic and
... More most complex socio-economic aspects of modern society is an extremely complex economic system of different economic sectors and activities of all sectors of the national economy. For many years now, multidisciplinary is seen as a specific phenomenon of interaction between economic, social and cultural factors, which in the long term links private interests to the interests of public institutions, focusing equally on the welfare of people traveling as well as on those people and communities and the natural, social and cultural wealth and heritage for which it is visited. Tourism, as an extremely powerful generator of general economic growth and development, requires a high degree of fragmentation and dispersion precisely because of its complex structure and complex approach.Tourism promoters actually mean the economic advancement of destination and branding destinations based on innovations, investments, partnerships, market trends and diversification of offer. This paper explains the implementation of tourist promotors and emphasizes their extremely important interpretation in tourist destinations for the promotion of tourism and tourist offer. The necessity to take into account all components is the result of research the literature and the follow-up of trends by the author from the aspect of the movement of tourist offers on the domestic tourism market. Furthermore, the paper lists the promotors of tourism that are necessary for the development of tourism and tourist offer in the destination. Promotors are described and for each one of them are listed roles that have importance for the development of tourism. Less Keywords
turizam
promotori turizma
turistička destinacija
kulturni turizam
mobilna aplikacija
promocija
Keywords (english)
tourism
promotors
tourist destination
cultural tourism
mobile application
promotion
Language croatian URN:NBN urn:nbn:hr:137:048504 Study programme Title: Culture and Tourism Type of resource Text File origin Born digital Access conditions Open access Terms of use Created on 2018-01-04 12:29:31
