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undergraduate thesis
Politika proizvoda u putničkim agencijama
2017. urn:nbn:hr:137:586635
Smiljanić, Roberta
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Smiljanić, R. (2017). Politika proizvoda u putničkim agencijama (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:586635

Smiljanić, Roberta. "Politika proizvoda u putničkim agencijama." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:586635

Smiljanić, Roberta. "Politika proizvoda u putničkim agencijama." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:586635

Smiljanić, R. (2017). 'Politika proizvoda u putničkim agencijama', Undergraduate thesis, University of Pula, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:586635

Smiljanić R. Politika proizvoda u putničkim agencijama [Undergraduate thesis]. Pula: University of Pula; 2017 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:137:586635

R. Smiljanić, "Politika proizvoda u putničkim agencijama", Undergraduate thesis, University of Pula, Pula, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:137:586635

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Metadata
TitlePolitika proizvoda u putničkim agencijama
Title (english)The product policy in travel agencies
AuthorRoberta Smiljanić
MentorDanijela Križman Pavlović (mentor)
Committee memberAljoša Vitasović (predsjednik povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
Committee memberTamara Floričić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2017-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Završni rad iz kolegija ''Marketing u turizmu'' bavi se tematikom putničkih agencija, odnosno njihovim poslovanjem i politikom proizvoda koje nude na tržištu, tzv. turistički aranžmani. Rad započinje uvodom u elemente marketinškog miksa (prodaja i distribucija) pomoću kojih putničke agencije pronalaze svoje klijente te plasiraju svoje turističke aranžmane. Zatim se definira pojam i nastanak putničkih agencija kao i odnosi koje putnička agencija stvara sa svojim partnerima. Objašnjavaju se turistički aranžman i njegove faze te kao završno poglavlje ovog završnog rada pikazuje se provodba analize politike proizvoda putničkih agencija u praksi, gdje se vrši opis odabranih putničkih agencija te prikaz i usporedba njihovih paket aranžmana.
Abstract (english)
This final paper, from the course "Marketing in Tourism", deals with the work of travel agencies, ie. with its business and the policy of products which it offers on the market, also known as tourist arrangements. Paper starts with an introduction to the elements of the marketing mix (sales and distribution) which help travel agencies find its customers and sell its travel arrangements. Afterward, the conceptual definition is defind, as well as the formation of travel agencies and the relations of travel agencies and its partners. Tourist arrangement is also defined through its phases. As a final chapter of this paper the product analysis is shown in practice along with a description of the selected travel agencies and a comparasion of its package arrangements.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:586635
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2018-01-11 12:13:06