Title Poduzetništvo mladih u Hrvatskoj, prilike i izazovi
Title (english) Youth entrepreneurship in Croatia, challenges and opportunities
Author Mihaela Cvek
Mentor Violeta Šugar (mentor)
Committee member Ines Kersan-Škabić (predsjednik povjerenstva)
Committee member Violeta Šugar (član povjerenstva)
Committee member Kristina Afrić Rakitovac (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2017-09-12, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Economics of Entrepreneurship
Abstract Poduzetništvo mladih se odnosi na poduzetnike koji imaju od 18 do 35 godina. Društvena skupina ljudi koja ima do 35 godina je po svojem stupnju zrelosti i pripremljenosti za svijet rada bliža skupini od 25 do 30 godina pa je zbog toga pravednije da spada pod grupaciju mladih. U suvremenom, vrlo promjenjivom svijetu, ulazak u svijet poduzetništva je vrlo mukotrpan i dinamičan posao. Mladi se u Hrvatskoj, generalno, odlučuju u ulazak u poduzetništvo zbog esencijalnih razloga, dok se s druge strane, mladi u Istarskoj županiji odlučuju za isto zbog visoke motivacije i boljih uvjeta za razvoj poduzetništva na području županije. Cilj ovog rada bilo je ispitati poduzetnike koji posluju na području Istarske županije i zaključiti što oni vide kao najveće prilike i izazove u Hrvatskoj i u Istarskoj županiji. Dio poduzetnika, ispitanih ovim radom, se odlučilo krenuti u razvoj vlastitog posla s pomoću poduzetničke infrastrukture, dok drugi dio je samostalno krenuo u poduzetništvo, ili se ranije nalazilo u nekom od oblika infrastrukture, a trenutno djeluju samostalno. Zajednički izvor informiranja je za apsolutno sve poduzetnike je bio internet. Iako su se mladi kreatori vlastitih poslova proizašli iz programa infrastrukture više oslanjali na informacije od strane mentora, a oni u samostalnom razvoju na internetske izvore i savjete od strane knjigovođa. Kao najveću prednost poslovanja na lokalnoj razini vide mogućnost dobivanja bespovratnih sredstva od grada i županije, kao i manje tržište. Prepoznati nedostaci su međusobno različiti između poduzetnika što je posljedica različitog ulaženja u posao, kao i bavljenje različitim djelatnostima. Tako da većina poduzetnika kao nedostatke navodi one probleme koji su direktno vezani za njihovo poslovanje, pa tako je za neke najveći problem neprepoznavanje vrijednosti od strane okoline, zamjerke na početničke pogreške, nedovoljna informiranost o važnosti digitalnog marketinga, a neki kao ključan problem vide preveliku usmjerenost na turizam. Vezano za nacionalnu razinu, najveći izazovi jesu dobiti naklonost okoline s obzirom na dob te prebroditi velike troškove, vezane i za relativno visoke obvezne doprinose. Kako u Hrvatskoj postoje i zakoni i mogućnosti dobivanja sredstva i mnoge druge opcije pomoći, situacija nije toliko loša, kakvom se ponekad čini. Što će budućnost donijeti, ovisi o daljnjem uređenju poduzetničke, ali i generalno gospodarske klime u cijeloj zemlji. Ukoliko se probudi vjera u mladim ljudima da ostanu u svojoj zemlji, utoliko će mladi poduzetnici moći biti pokretač društvenog i gospodarskog razvoja, kao što bi i trebali.
Abstract (english) Entrepreneurship of young people refers to entrepreneurs aged between 18 and 35 years. The social group of people up to 35 years of age is at a degree of maturity and preparedness for the world of work closer to a group of 25 to 30 years. Therefore it is more real for them to belong to category of young people. In a modern, highly variable world, entering the world of entrepreneurship is a very difficult and dynamic task. Young people in Croatia, in general, are more likely to decide to enter into entrepreneurship for essential reasons, while on the other hand young people in the Istrian region enter the entrepreneurship because of the high motivation and better conditions for the development of entrepreneurship in the region. The aim of this paper is to examine entrepreneurs operating in the area of Istria region and to conclude what they see as the greatest opportunities and challenges in Croatia and in the Istrian region. Part of the entrepreneurs who were questioned in this diploma decided to embark on developing their own business with infrastructure for entrepreneurship, while the others were either self-employed or previously in some form of infrastructure, and they are currently work independently. A common source of information for all the businesses was the internet. Although the young creators of their own jobs derive from the infrastructural program, they relied more on mentor information, and those in independent development on online sources and advice from accountant. As the biggest advantage of local businesses, they see the possibility of obtaining non-refundable funds from the city and the county, as well as a smaller market. Recognizing shortcomings are mutually different between entrepreneurs as a result of different job placement and dealing with different activities. Thus, most business owners, as disadvantages, point out those issues that are directly related to their business, and some of the biggest problems are the lack of awareness of the environment, the blame on initial errors, insufficient awareness of the importance of digital marketing, and some of them as the key issue see too much focus on tourism. Regarding the national level, the greatest challenges are to get the environment's favor because of age and to overcome the high costs associated with relatively high compulsory contributions. As in Croatia there are laws and opportunities for obtaining funds and many other help options, the situation is not as bad as it sometime seems. What the future will bring? It depends in which direction country economy will go. If we can bring back the faith of young people to stay in the country, they will be the holders of social and economic development. Actually, what they supposed to.
Keywords
poduzetništvo
poduzetništvo mladih
Hrvatska
izazovi i prilike
Keywords (english)
entrepreneurship
youth entrepreneurship
Croatia
challenges and opportunities
Language croatian
URN:NBN urn:nbn:hr:137:379447
Study programme Title: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics Course: Management and Entrepreneurship Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2018-01-15 15:59:30