prikaz prve stranice dokumenta Prilagođavanje proizvoda odabranom segmentu
  Download
PDF 939.23 KB
undergraduate thesis
Prilagođavanje proizvoda odabranom segmentu
2017. urn:nbn:hr:137:740477
Đuzel, Ivona
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Đuzel, I. (2017). Prilagođavanje proizvoda odabranom segmentu (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:740477

Đuzel, Ivona. "Prilagođavanje proizvoda odabranom segmentu." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:740477

Đuzel, Ivona. "Prilagođavanje proizvoda odabranom segmentu." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:740477

Đuzel, I. (2017). 'Prilagođavanje proizvoda odabranom segmentu', Undergraduate thesis, University of Pula, accessed 02 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:740477

Đuzel I. Prilagođavanje proizvoda odabranom segmentu [Undergraduate thesis]. Pula: University of Pula; 2017 [cited 2025 April 02] Available at: https://urn.nsk.hr/urn:nbn:hr:137:740477

I. Đuzel, "Prilagođavanje proizvoda odabranom segmentu", Undergraduate thesis, University of Pula, Pula, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:137:740477

Please login to the repository to save this object to your list.
Metadata
TitlePrilagođavanje proizvoda odabranom segmentu
Title (english)Customize product selected segment
AuthorIvona Đuzel
MentorDražen Alerić (mentor)
Committee memberAriana Nefat (predsjednik povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
Committee memberLenko Uravić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2017-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Proces izrade ovog završnog rada pod temom „Prilagođavanje proizvoda određenom segmentu“ sastoji se od uvodnog dijela rada na koji se nadovezuje sedam poglavlja i zaključak. Uvodni dio se temelji na svrsi i cilju istraživanja ovog rada, te na znanstvenim metodama koje su korištene prilikom izrade rada. Drugo poglavlje se zasniva na temeljima segmentacije i etike, na općenitom teorijskom dijelu rada bez kojega ne bi bili razumni pojmovi koji se opisuju u četvrtom poglavlju. Djeca kao tržišni... More segment te socijalizacija potrošača (djece) samo su dio ovog poglavlja koji je poveznica drugog i trećeg poglavlja sa petim poglavljem. Peto poglavlje obuhvaća prilagodbu proizvoda djeci i nastoji objasniti kakvim strategijama se koriste marketinški stručnjaci kako bi proizvod za djecu učinili atraktivnim. Peto poglavlje je specifično za ovaj rad jer točno opisuje koje elemente, osobine i karakteristike treba sadržavati proizvod za djecu. Opisuje pozicioniranje proizvoda te percepciju na koju utječu osjetila potrošača, točnije kako marketinški stručnjaci utječu na osjetila potrošača putem dizajniranja proizvoda. Dizajn pakiranja je najvažnija karakteristika proizvoda kako bi on bio poželjan djeci. Dizajn se opisuje u šestom poglavlju koje također opisuje detaljnije elemente koje sadržava dizajn. U sedmom poglavlju se analizira istraživanje tržišta koje je obavljeno u svrhu dokazivanja ili opovrgavanja postavljenih hipoteza, vezanih za pojedine elemente proizvoda dječje paste za zube. Less
Abstract (english)
The process of making this final work under the theme „Customizing the product to a particular segment“ contains introductory part along with seven chapters and conclusion. Inroductory part is based on purpose and goal of this work and also scientific methods used during making this work. Second chapter is based on foundation segmentation and ethics, on the general theoretical part of the work without which the terms described in the fourth chapter would not be reasonable. Children as... More market segment and the socialization of consumers (children) are just part of this chapter, which is the link between the second and third chapters with Chapter Five. Chapter Five includes adapting products to children and tries to explain the strategies used by marketing experts to make the product attractive for children. The fifth chapter is specific to this work because it precisely describes which elements, features and characteristics should contain a product for children. Describes product positioning and the perception that which affected by consumer senses, more precisely, how marketing experts influence consumer senses through designing products. Packaging design is the most important feature of the product for it to be desirable for children. The design is described in the sixth chapter, which also describes the more detailed elements of the design. The seventh chapter analyzes the market research carried out for the purpose of proving or rejecting the hypothesis set, related to individual elements of the product of the pediatric paste. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:740477
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-01-15 17:20:22
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.