Selective forms of tourism in modern tourist offer are very numerous and are constantly changing. Camping tourism is only one form of appearance and it is an outdoor stay in tents, caravans, mobile homes, etc. The purpose of this paper is to determine the particularities and importance of marketing in camping tourism. In this paper "Marketing in Camping Tourism", the campsite is presented as a selective form of tourism, which initially defines the types of camps and infrastructure that is needed in the camp so that it can function. The importance of automotive associations and clubs is emphasized, since the campuses themselves are car drivers or camper drivers. The role of automobile clubs is to provide campers manuals and ranking the best campsites in Europe. The most famous automobile club is German ADAC. Furthermore, the history of camping tourism is described in the world, as well as in Croatia. More detailed analysis of the tourism offer and demand for tourism in the Republic of Croatia, the legal regulations and the linkage of camping with the "Tourism Development Strategy of Croatia by 2020", which focused on raising the quality of camps, product differentiation, variety of offers etc. Camping Association of Croatia also invests in the differentiation of camping products and there are forms such as glamping, bicycle camp, dog friendly camp etc. The work is roughly divided into two parts. The second part refers to marketing in camping tourism where a marketing mix was analyzed based on a selected camp and a SWOT analysis was made to determine the benefits, disadvantages, opportunities and weaknesses of the camp.