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master's thesis
Analiza internet trgovine poduzeća Biovega d.o.o.
2017. urn:nbn:hr:137:552330
Gorinjac, Arijana
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Gorinjac, A. (2017). Analiza internet trgovine poduzeća Biovega d.o.o. (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:552330

Gorinjac, Arijana. "Analiza internet trgovine poduzeća Biovega d.o.o.." Master's thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:552330

Gorinjac, Arijana. "Analiza internet trgovine poduzeća Biovega d.o.o.." Master's thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:552330

Gorinjac, A. (2017). 'Analiza internet trgovine poduzeća Biovega d.o.o.', Master's thesis, University of Pula, accessed 27 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:552330

Gorinjac A. Analiza internet trgovine poduzeća Biovega d.o.o. [Master's thesis]. Pula: University of Pula; 2017 [cited 2024 April 27] Available at: https://urn.nsk.hr/urn:nbn:hr:137:552330

A. Gorinjac, "Analiza internet trgovine poduzeća Biovega d.o.o.", Master's thesis, University of Pula, Pula, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:137:552330

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Metadata
TitleAnaliza internet trgovine poduzeća Biovega d.o.o.
Title (english)Analysis of the online shopping company Biovega d.o.o.
AuthorArijana Gorinjac
MentorDražen Alerić (mentor)
Committee memberAriana Nefat (predsjednik povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
Committee memberLenko Uravić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2017-06-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Internetska trgovina definitivno je prekretnica u načinu djelovanja poduzeća – danas je ta vrsta kupovine standard koji očekuje gotovo svaki kupac, a u budućnosti će doživjeti još mnogo promjena koje će omogućiti jednostavniju i lakšu kupovinu i prodaju putem interneta. Poduzeće koje svoje proizvode i usluge nudi kupcima putem interneta mora konstantno ulagati u učinkovitost internetske trgovine te analizirati marketinške aktivnosti vezane za istu, kako bi ponudili upravo ono što njihovi kupci žele. Segmentacija kupaca najvažnija je osnova na temelju koje se svi segmenti internetske trgovine prilagođavaju karakteristikama kupaca - dizajn stranice, korisničko iskustvo, opseg i vrsta sadržaja, kategorizacija proizvoda, fotografije, pozivi na akciju i svi ostali dijelovi internetske trgovine moraju u potpunosti biti prilagođeni kupcima te u skladu s imidžom i ciljevima poduzeća. U radu je analizirana internetska trgovina poduzeća Biovega d.o.o. pod nazivom Bio&Bio koja ostvaruje veliki postotak ukupne prodaje upravo putem internetske prodaje. Detaljno je analiziran svaki segment internetske trgovine te što oni znače za kupce i poduzeće prilikom kupovine.
Abstract (english)
Electronic commerce is definitely a milestone in the way companies operate - today, this kind of purchasing is a standard that almost every customer expects, and in the future there will be many changes that will make it easier to buy and sell online. The company that offers its products and services to customers over the Internet must constantly invest in the efficiency of Internet commerce and analyze its marketing activities in order to offer exactly what their customers want. Customer segmentation is the most important basis for adapting all segments of Internet commerce to customer characteristics - web site design, user experience, scope and content type, product categorization, photos, calls to action and all other parts of the online store must be fully customized for customer needs, as well as adhere to company's image and goals. The paper analyzes the internet commerce of Biovega Ltd. company, called Bio&Bio, which generates a large percentage of total sales right through online sales. Every segment of the online store has been thoroughly analyzed, as well as their meaning for buyers and company when purchasing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:552330
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-01-30 14:16:41