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master's thesis
Ljestvice za mjerenje stavova
2017. urn:nbn:hr:137:497053
Rovis, Petra
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Rovis, P. (2017). Ljestvice za mjerenje stavova (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:497053

Rovis, Petra. "Ljestvice za mjerenje stavova." Master's thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:497053

Rovis, Petra. "Ljestvice za mjerenje stavova." Master's thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:497053

Rovis, P. (2017). 'Ljestvice za mjerenje stavova', Master's thesis, University of Pula, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:497053

Rovis P. Ljestvice za mjerenje stavova [Master's thesis]. Pula: University of Pula; 2017 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:137:497053

P. Rovis, "Ljestvice za mjerenje stavova", Master's thesis, University of Pula, Pula, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:137:497053

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Metadata
TitleLjestvice za mjerenje stavova
Title (english)Attitude measurement scales
AuthorPetra Rovis
MentorDragan Benazić (mentor)
Committee memberDražen Alerić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2017-11-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Stavovi potrošača su u teoriji i praksi marketinga oduvijek zauzimali središnje mjesto. Istraživanje stavova je veoma važno zbog povezanosti između stavova i ponašanja koja je veoma složena te je potrebno odnos između stavova i ponašanja promatrati s aspekta konkretnog proizvoda/usluge, konkretnog tržišta i u određenom vremenu. Mjerenjem stavova saznajemo karakteristike i stav potrošača prema proizvodu i usluzi, a to je od izuzetne važnosti kod kreiranja novog proizvoda odnosno usluge. Mjerenje... More se provodi prikupljanjem podataka od ispitanika pomoću brojnih ljestvica. Na taj se način dolazi do saznanja što je potrošačima najbitnije kod proizvoda/usluge, zašto bi oni odabrali upravo njega, koje su prednosti i eventualni nedostaci, koja su njihova očekivanja, što oni zapravo žele odnosno koji je njihov stav prema tom proizvodu. Provođenje mjerenja stavova je od izuzetne važnosti za poduzeća jer im upravo to pomaže kako bi poboljšali i unaprijedili proizvod u skladu sa zahtjevima odnosno stavovima potrošača. Less
Abstract (english)
In the marketing theory and practice, consumers attitudes have always been the center of occupation. It is very importat to research consumer attitudes because of the complex connection between attitudes and consumer behavior and it is necessary to look at the relationship between attitudes and behaviors from the aspect of the specific product/service, the concrete market and at the certain time. By measuring attitudes, we learn about consumers characteristics and attitude that they have about... More the product and service, which is very important when creating a new product or service. Measurement is done by collecting necessary data from examinees using variety of scales.That kind of measurement provides information about the most important characteristics of a product /service to consumers, information about advantages and disadvantages of a product/service, information of consumers expectations and their attitude towards the product/service. Attitude measurement is also very important for enterprises because it helps them to improve and enhance the product/service with the consumers requirements and attitudes. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:497053
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Management and Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-01-30 14:36:54
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