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undergraduate thesis
Marketinški plan Nacionalnog parka Brijuni
2018. urn:nbn:hr:137:841967
Starčić, Gordana
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Starčić, G. (2018). Marketinški plan Nacionalnog parka Brijuni (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:841967

Starčić, Gordana. "Marketinški plan Nacionalnog parka Brijuni." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:841967

Starčić, Gordana. "Marketinški plan Nacionalnog parka Brijuni." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:841967

Starčić, G. (2018). 'Marketinški plan Nacionalnog parka Brijuni', Undergraduate thesis, University of Pula, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:841967

Starčić G. Marketinški plan Nacionalnog parka Brijuni [Undergraduate thesis]. Pula: University of Pula; 2018 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:137:841967

G. Starčić, "Marketinški plan Nacionalnog parka Brijuni", Undergraduate thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:841967

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Metadata
TitleMarketinški plan Nacionalnog parka Brijuni
Title (english)Marketing Plan of the National Park Brijuni
AuthorGordana Starčić
MentorAriana Nefat (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-02-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Predmet istraživanja završnog rada je marketinški plan hotelijerstva i turizma Nacionalnog parka Brijuni. Javna ustanova Nacionalni park Brijuni djeluje na turističkom tržištu kojeg karakteriziraju stalne promjene, kako na strani turističke ponude tako i na strani turističke potražnje. U okruženju kojeg karakterizira jaka konkurencija koja već niz godina ulaže znatna sredstva u podizanje kvalitete smještajnih objekata, kao i u širem okruženju u kojem je razina hotelskih usluga znatno poboljšana u posljednjem desetljeću, Nacionalni park nastoji donijeti planove u skladu s realnim mogućnostima. Iako je posljednjih godina investirano u poboljšanje kvalitete smještajnih kapaciteta, ta ulaganja nisu rezultirala kvalitetom smještajnih kapaciteta i drugih segmenata receptivne turističke ponude koja bi zadovoljila sve zahtjevniju turističku potražnju i rezultirala poboljšanjem konkurentskog položaja Nacionalnog parka Brijuni na turističkom tržištu. Javna ustanova Nacionalni park Brijuni svake godine donosi marketinški plan u cilju pozicioniranja objektivne mogućnosti ostvarivanja turističkog prometa i prihoda. U radu se uz teorijske odrednice marketinškog plana analizira marketinški plan Nacionalnog parka Brijuni te uspoređuje s teorijskim odrednicama. Plan sadržajno u većem dijelu prati teorijske odrednice razrade sadržaja i pojedinih elemenata plana.
Abstract (english)
The subject of the final study is the marketing plan of the tourist company Brijuni National Park. This public institution operates in a tourist area which is characterized by constant changes, in demand and in offer side. The company has a strong competition that invests heavily in increasing the quality of its services, and because of that it is trying to bring the plans in line with his real possibilities. The company has invested in its business in recent years but has not made significant improvements in accommodation capacity. It brings a marketing plan each year with the aim of improving the business. The marketing plan contains the goals and plans of the company, its strength and weakness and numerical business data. At the beginning it contains the theoretical concept and then follows the elaboration according to the chosen company. The company mostly follows the basic determinants of the plan.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:841967
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2018-04-30 10:54:16