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undergraduate thesis
Marketing događanja na primjeru poduzeća Mc'Donalds
2018. urn:nbn:hr:137:866217
Mikuleta, Matija
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Mikuleta, M. (2018). Marketing događanja na primjeru poduzeća Mc'Donalds (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:866217

Mikuleta, Matija. "Marketing događanja na primjeru poduzeća Mc'Donalds." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:866217

Mikuleta, Matija. "Marketing događanja na primjeru poduzeća Mc'Donalds." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:866217

Mikuleta, M. (2018). 'Marketing događanja na primjeru poduzeća Mc'Donalds', Undergraduate thesis, University of Pula, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:866217

Mikuleta M. Marketing događanja na primjeru poduzeća Mc'Donalds [Undergraduate thesis]. Pula: University of Pula; 2018 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:137:866217

M. Mikuleta, "Marketing događanja na primjeru poduzeća Mc'Donalds", Undergraduate thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:866217

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Metadata
TitleMarketing događanja na primjeru poduzeća Mc'Donalds
Title (english)Event marketing in Mc'Donalds
AuthorMatija Mikuleta
MentorDražen Alerić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing događaja je jedan od najvažnijih dijelova događaja. U današnje vrijeme nije dovoljno samo osmisliti događaj, već je jako bitno naglasiti marketing. Važno je biti kreativan, drugačiji od drugih, kako bi se uopće dobila pažnja od strane potrošača. Marketing i oglašavanje su napredovali zbog razvoja tehnologije te se samim time lakše koristiti marketingom događaja. McDonald`s je korporacija sa jakim brandom i taj brand će vjerojatno postojati još jako dugo. Svojom... More ponudom, standardima i politikom rada, McDonald`s pokazuje koliko radi na kvaliteti same ponude i dodatnom jačanju branda. McDonald`s također radi na događajima kao na snagama u jačanju svog branda. Od maskenbala, rođendanske proslave, orange bowla-a i drugih manjih događaja koje organizira McDonald`s, pa do Ronalda McDonalda, do raznih humanitarnih inicijativa, on je napravio da se brand održava što dulje i da raste što više. McDonald`s svojim marketinškim kampanjama, a posebno događajima, radi dugoročnu klijentelu kojoj će ostati u navici doći na ručak u McDonald`s, pa čak i samo na sladoled, a vjerojatno će tamo biti i njihova djeca. Događaji u McDonald`su su njegovo ulaganje u budućnost. Less
Abstract (english)
Event marketing is one of the most important parts of the event. It is not enough just to make an event, but it is very important to emphasize marketing. It's important to be creative, different from others, to get the attention of consumers alike. Marketing and advertising have been advancing due to technology development and making it easier to use a marketing event. McDonald`s is a corporation with strong brand and that brand is likely to exist for a very long time. With... More its offer, standards and policy of work, McDonald's shows how much the company works on the quality of the offer itself and the additional strengthening of the brand. McDonald's also works on events like to strengthen ist brand. From masquerades, birthday celebrations, orange bowls and other smaller events organized by McDonald`s, to Ronald McDonald's, to various humanitarian initiatives, the company has made the brand sustainable and enabled it to grow as much as possible. McDonald`s in its marketing campaigns, especially in its events, forms a long-term clientele that will produce habit of getting lunch at McDonald's and even only for ice cream, and their kids will probably be there as well. Events in McDonald's are its investment into the future. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:866217
Study programmeTitle: Economics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-09-18 20:44:40
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