Personal sales is one of the oldest occupations but has changed significantly over time. The emphasis has shifted from the advertisment and promotion of products to the current focus on the establishment of relationships with customers. It is becoming clear that the quality of the partnership created through sales is equally as important as the quality of the products sold. In this work the sales profession is considered as an occupation that, measured in terms of new job opportunities, is growing significantly at the present time. Sales as a business process is of great importance for every company, and the future of the company depends on sales persons who have the task of finding, winning and retaining customers. Due to the importance of the role of the modern salesperson, today's companies invest heavily in staff training and development. This work reviews the most important aspects of sales as an occupation. It covers: the duties and activities of salespersons, jobs in sales, the characteristics of successful salespersons, the advantages of sales work, training methods, and the development of sales skills. The purpose of the work is to gain a researched insight into the attitudes of marketing students in Pula about the sales profession. This work seeks to answer whether the students are referred to the sales profession, what type of work they consider to be in the sales profession, how they view the prejudices around the sales profession and whether they see sales as a job they could do in the future. Through research it can be concluded that the sales profession is a highly rated occupation among students of marketing in Pula. It can be seen that the prejudices around the sales profession have decreased and that students recognize the positive side of sales as an occupation. Despite this, the demand for sales jobs among students is still at a lower level than for other jobs in other sectors.