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undergraduate thesis
Etička pitanja poslovanja poduzeća
2018. urn:nbn:hr:137:722170
Salkić, Silvia
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Salkić, S. (2018). Etička pitanja poslovanja poduzeća (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:722170

Salkić, Silvia. "Etička pitanja poslovanja poduzeća." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:722170

Salkić, Silvia. "Etička pitanja poslovanja poduzeća." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:722170

Salkić, S. (2018). 'Etička pitanja poslovanja poduzeća', Undergraduate thesis, University of Pula, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:722170

Salkić S. Etička pitanja poslovanja poduzeća [Undergraduate thesis]. Pula: University of Pula; 2018 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:137:722170

S. Salkić, "Etička pitanja poslovanja poduzeća", Undergraduate thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:722170

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Metadata
TitleEtička pitanja poslovanja poduzeća
Title (english)The ethical matter in business marketing
AuthorSilvia Salkić
MentorAriana Nefat (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-07-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Etiku možemo pronaći u svim područjima marketinških funkcija te u svim marketinškim aktivnostima. Problemi u etici mogu se javiti u područjima istraživanja tržišta te oblikovanju svih elemenata marketinškoga spleta. Svrha ovog završnog rada je objasniti sa kojim se sve etičkim pitanjima susreće poduzeće prilikom svog poslovanja. U temeljna pitanja poslovne etike ubrajamo narav korporacije, rad u korporaciji te budući korporacijski etos. Cilj ovog završnog rada je istaknuti važnost etičnog... More poslovanja svakog poduzeća. Marketinški stručnjaci svjesni su činjenice da je etično poslovanje povezano s orijentacijom prema kupcima. Također su svjesni da će jedino poduzeća koja posluju etično biti prepoznata kao poželjni partneri kupcima. U današnje vrijeme vrlo je važno etički poslovati. Subjekti poslovne etike nosioci su odgovornosti u poslovanju. Njih čine pojedinci, pravne osobe, poslovna kultura i procesi rada te okruženje. Svi oni trebali bi znati odgovoriti na temeljna etička pitanja. Prilikom poslovanja menadžeri ali i zaposlenici susreću se sa problemima etike u marketingu. Mogu se javiti problemi koji su vezani za proizvod, cijenu, distribuciju i komunikaciju. Kako bi se lakše nosio sa problemima etike svaki menadžer trebao bi razvijati svijest zaposlenika o tome koliko je etično ponašanje važno te ih poticati na etično ponašanje. Less
Abstract (english)
The ethics could be found in all the fields of the marketing functions and in all the marketing activities. The ethical problems could emerge in the fields of studies and modelling of all the elements of the marketing plexus. The purpose of this paper is to explain the ethical issues a company meets while operating. The basic issues of the business ethics are the nature of the corporation, the corporation work and the future corporative ethos. The objective of this paper is to... More pinpoint the importance of ethical business of any company. The marketing managers are aware of the fact that an ethical business is connected with the orientation towards the clients. In addition, they are aware that only the corporations that operate ethically would be known as a reliable partner to the clients. Today, the main objective is to operate ethically. The subjects of business ethics are the ones responsible for businesses. These are comprised of individuals, legal entities, business culture, manners of work and business circumstances. They would all need to know how to answer the basic ethical questions. While working, the managers, but also the employees, meet the problems of ethics in the marketing. The problems with the items, the prices, distribution and communication could emerge. To cope easily with the ethical problems, every manager should develop the consciousness of the employee about the importance of the ethical behaviour and encourage it. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:722170
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-11-06 09:25:56
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