Rural tourism is a collective name for a variety of activities and forms of tourism that are developed in the rural area which is defined by natural and cultural resources that are located in rural area, and these resources are the primary base for the further development of rural development. It is the important factor in activating and sustainable development of rural areas and helps to preserve local identity, customs and traditions, protects the environment, strengthens traditional, indigenous and environmental production and helps to develop rural areas through sustainable development. Numerous forms of rural tourism makes holidays outside of peasant farms, rural environment with accommodation of tourists in hotels, camps and boarding houses. Rural areas are those that offer great opportunities for various tourist activities and the development of tourism, according to the desires of the tourists and the demand of the market, rural development in general wants to embrace the socio-economic changes witch are taking place in rural areas. The tourism is a supporter of active protection that is based on rational and deliberate use of resources, and without compromising their value or existence. Such active use of contribute to their conservation. Sustainable tourism is analogous to the term sustainable development, and is defined as a model of economic development that is created for improvement of the living conditions of a particular community, meeting the needs of tourists and maintaining the quality of the environment on which both depend. He is also a significant factor in the activation and sustainable development of rural areas and helps to preserve local identity, customs and traditions, protects the environment, strengthens traditional, indigenous and organic production. Istria has many benefits for the development of sustainable rural tourism, which is reflected in the natural characteristics, cultural - historical heritage, sports and entertainment events. Conducive to good transport links, the proximity of large generating markets and the possibility of accommodation and catering services. Sustainable development of the Istrian rural area one of the sources of existence, and as such should follow the traditional way of life, follow and enrich culture.