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undergraduate thesis
Utjecaj turoperatora na razvoj destinacija
2018. urn:nbn:hr:137:552017
Agapito, Valentina
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Agapito, V. (2018). Utjecaj turoperatora na razvoj destinacija (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:552017

Agapito, Valentina. "Utjecaj turoperatora na razvoj destinacija." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:552017

Agapito, Valentina. "Utjecaj turoperatora na razvoj destinacija." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:552017

Agapito, V. (2018). 'Utjecaj turoperatora na razvoj destinacija', Undergraduate thesis, University of Pula, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:552017

Agapito V. Utjecaj turoperatora na razvoj destinacija [Undergraduate thesis]. Pula: University of Pula; 2018 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:137:552017

V. Agapito, "Utjecaj turoperatora na razvoj destinacija", Undergraduate thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:552017

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Metadata
TitleUtjecaj turoperatora na razvoj destinacija
Title (english)The impact of touroperators activities on development of destinations
AuthorValentina Agapito
MentorJasmina Gržinić (mentor)
MentorMoira Kostić Bobanović (mentor)
Committee memberTamara Floričić (predsjednik povjerenstva)
Committee memberJasmina Gržinić (član povjerenstva)
Committee memberMoira Kostić Bobanović (član povjerenstva)
Committee memberLela Tijanić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Snažna ekspanzija i diverzifikacija turističkog tržišta rezultirala je značajnim razvojem turoperatorskog poslovanja i čvrstim vezama između turoperatora i destinacija. Svojim paket-aranžmanima turoperatori uvelike utječu na trendove turističkog tržišta te mogu značajno ubrzati proces brendiranja određene destinacije. Osim kroz turoperatorske specijalizacije koje pogoduju malim destinacijama razvijenim samo za određene tržišne niše, destinacije profitiraju i od turoperatorskih inicijativa i... More partnerstava jer su planirane investicije usmjerene upravo na njih. Provodi se analiza dviju vrlo različitih destinacija, turistički afirmiranog Dubrovnika i Ljubljane – destinacije temeljene na načelu održivosti. Analizom dostupnih podataka utvrđeno je kako, suprotno čestom mišljenju, razvoj masovnog turizma u destinacijama nije posljedica poslovanja turoperatora, već neplanskog i nekontroliranog razvoja turizma. Ljubljana potvrđuje teorije prema kojima je planski i održivi razvoj turizma ključan za kvalitetan razvoj destinacije u kojoj posluju i turoperatori, a da je pritom rizik pojave masovnog turizma minimaliziran. U budućnosti se može očekivati daljnja popularizacija načela održivosti te implemantacija istog u poslovanje svih destinacija ali i u poslovanje turoperatora. Vjerovatan je i dodatan razvoj tailor-made aranžmana u svrhu povećanja kvalitete i povećanje restrikcija koje destinacije donose za turoperatore kako bi dugoročno opstale na tržištu. Less
Abstract (english)
The strong expansion and diversification of the tourism market has resulted in significant development of the tour operator business and strong links between tour operators and destinations. With its travel packages, tour operators greatly influence the tourism market trends and are able to significantly accelerate the process of branding a specific destination. Apart from tour operators specializations which favor small destinations developed only for certain niche markets, destinations... More also profit from tour operator initiatives and partnerships whose investments are targeted directly on destinations. Paper includes an analysis of two very different destinations, the established tourism destination Dubrovnik and Ljubljana – destination developed on the principle of sustainability. By analyzing the available data, it has been established that, contrary to the common opinion, the development of mass tourism in destinations is not a consequence of tour operators business, but rather a consequence of an unplanned and uncontrolled development of tourism. Ljubljana confirms the theories according to which planned and sustainable development of tourism is the key to quality development of destination. In those destinations tour operators may develop businesses without developing a risk of mass tourism. In the future one can expect further popularization of the principle of sustainability and implementation of the same in businesses of all destinations as well as in the business of tour operators. It is also believed that there will be further development of tailor-made travel packages in order to increase the quality of travel packages. Also, a rise of limitations which destinations bring for tour operators are likely to follow, in order for destinations to presserve its atractions in the long run. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:552017
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-12-08 18:34:11
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