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master's thesis
Strateško upravljanje turističkom destinacijom
2015. urn:nbn:hr:137:317328
Lisjak, Mihovil
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Lisjak, M. (2015). Strateško upravljanje turističkom destinacijom (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:317328

Lisjak, Mihovil. "Strateško upravljanje turističkom destinacijom." Master's thesis, University of Pula, 2015. https://urn.nsk.hr/urn:nbn:hr:137:317328

Lisjak, Mihovil. "Strateško upravljanje turističkom destinacijom." Master's thesis, University of Pula, 2015. https://urn.nsk.hr/urn:nbn:hr:137:317328

Lisjak, M. (2015). 'Strateško upravljanje turističkom destinacijom', Master's thesis, University of Pula, accessed 13 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:317328

Lisjak M. Strateško upravljanje turističkom destinacijom [Master's thesis]. Pula: University of Pula; 2015 [cited 2025 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:137:317328

M. Lisjak, "Strateško upravljanje turističkom destinacijom", Master's thesis, University of Pula, Pula, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:137:317328

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Metadata
TitleStrateško upravljanje turističkom destinacijom
Title (english)Strategic management of tourist destination
AuthorMihovil Lisjak
MentorDanijela Križman Pavlović (mentor)
Committee memberMorena Paulišić (član povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
Committee memberSabina Lacmanovic (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2015-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Tema Diplomskog rada je «Strateško upravljanje turističkom destinacijom». Cilj diplomskog rada je istražiti, definirati i analizirati faze i korake kroz koje prolazi turistiĉka destinacija prilikom donošenja poslovnih odluka te uvidjeti na koji način donošenje poslovnih odluka funkcionira u praksi. Za primjer je odabran Master plan za razvoj turizma Istre za razdoblje od 2002. do 2010. godine. Rad se sastoji od 8 dijelova, pri čemu je glavna tematika rada obrađena od 2. do 5. poglavlja.... More Strateško upravljanje je proces koji ukljuĉuje određivanje ciljeva destinacije, oblikovanje i izvođenje strategija te kontrolu izvedbe. Navedeno shvaćanje definira strateško upravljanje kao podruĉje koje ukljuĉuje sveukupno brigu o poslovnoj politici pri čemu su okruženje i strategija bitne varijable. Proces strateškog upravljanja turističkom destinacijom podrazumijeva niz aktivnosti koje se međusobno nadopunjavaju i isprepliću. Može se reći da su glavne aktivnosti procesa strateškog upravljanja turističkom destinacijom planiranje, organiziranje te vođenje i kadroviranje, a navedene aktivnosti su pod konstantnom kontrolom i monitoringom. Navedeni proces započinje planiranjem odnosno izradom strateških razvojnih i operativnih planova na koje se nadovezuje izrada strateško marketinškog plana kao zasebne vrste planiranja plasiranja turistiĉkog proizvoda na tržište te određivanje organizacija za upravljanje razvojem turističke destinacije. Prilikom pisanja Diplomskog rada autor se koristio metodom analize, sinteze, dedukcije, deskripcije, indukcije, statistiĉkom metodom te metodom stadije sluĉaja. Less
Abstract (english)
The topic of graduate thesis is “Strategically management of tourist destination”. The main goal of graduate thesis is to research, define and analyze phases and steps through which tourist destination goes while making business and to see how making business functions in praxis. The chosen example is “Master plan for the tourism of Istria for period from 2002 to 2010.” Thesis consists of 8 parts. Main theme is processed from second to fifth chapter. Strategically management is process... More which includes assessment of goals, forming and shaping strategies and control of performance in tourist destination. Strategically management can also be defined as field that is responsible for overall business politics in destination and environment and strategies are main variables. The process of strategically management includes a series of activities that complement each other. It can be said that main activities of this process are: planning, organizing and guidance with appointments. These activities are under constant control and monitoring. Process of strategically management starts with planning. Planning includes making strategic development plans. Second step is making of strategic marketing plan which is separate type of planning and is in charge of product placement on market. Last step is setting up destination management destination. While writing graduate thesis author used methods of analysis, synthesis, deduction, description, induction, statistical method and case study method. Less
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:137:317328
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Tourism and Development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-04-28 12:34:08
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