Entrepreneurship represents the economic activity of an individual or association of a number of partners whose common goal is to invest capital to take over the risk of a business venture. All this is done to make a profit. It can be said that entrepreneurship exists since commodity or any other exchange among people. And although the business policy of each association differs, in essence, every business venture indicates a kind of entrepreneurship. For tourism, it is extremely important because it reflects on the economy of the whole country. In order for every entrepreneur to be successful, it is important to keep up with the upcoming trends, which implies introducing innovations into business or, in this case, a tourist offer. Innovation can be interpreted as a manifest of technical and informational progress. It is most often the application of some invention (invention) in manufacturing technology, technology and organization. It also applies to the introduction of a completely new good or new quality of goods, the introduction of a new method of production or sale, the opening of a new market or the breaktrough of products of a particular branch of the economy into a completely new conquest of new unused raw materials or semi-products and the introduction of a new organization or breakup of existing monopolistic organizations. Looking from the aspect of tourism, entrepreneurship and innovativeness are one of the key items for its development and progress as it ensures market recognition and competitiveness.