This paper deals with the cultural and historical overview of the Kastav area, namely, its rich and interesting heritage and historical epoch that is brought to life trough cultural tourism and the preservation of tradition. The text describes a number of myths, legends and rituals, a heritage left to the people of Kastav as part of their cultural identity. In the first part, we define what intangible cultural heritage is, that is, define its meaning, protection and conservation. Ever more attention is being paid to and value given to the intangible cultural heritage, as, with the transitioning from the times of a slower pace that were more uncomplicated to the acceptance of the superficiality and ephemeral character of the times present, we are still yearning to discover the roots of our cultural identity. The cultural heritage of the town of Kastav is an inexhaustible source of the tourist offer, which also serves the noble purpose of revitalising the town’s historical meaning. In the second part of the paper, we describe the history of the Kastav area. Its eventful and complex history was a fertile ground for creating a rich cultural heritage. Myths and legends provoke curiosity and give a dose of mysticism to a specific time, place and society. Legends and oral tradition can ennoble people because they help us understand the very soul of human beings. Their distinctiveness and imaginativeness is of a great value for the tradition culture, especially so with regard to the preservation of people’s identity. Oral tradition is the basis of a number of tourist offers provided by the town of Kastav in competing on the increasingly demanding market of cultural tourism.