The city of Zagreb, being the economic and cultural centre of the Republic of Croatia, possesses the largest infrastructural need for cultural and creative industries, and due to its status of the capital has a high concentration of cultural and creative professionals in its milieu. The paper analyses the city of Zagreb as centre of cultural and creative industries through ethnographic research. Through believes and opinions of creative citizens – independent cultural and creative professionals, the milieu of the city of Zagreb is examined, namely the development of the creative infrastructure in the milieu. The opinion of cultural and creative professionals has been used in this paper in order to define whether the city of Zagreb, as the centre of cultural and creative industries in the territory of the Republic of Croatia, has the status of a creative city. The ethnographic research has shown that independent cultural and creative professionals in the city of Zagreb do not receive the necessary institutional and social support for their cultural and creative work and as creative citizens they do not participate to the planning and development of the city project. The city of Zagreb, pursuant to the analysis of the beliefs of creative citizens, cannot be observed through the status of a creative city, due to the lack of investment into the potential of cultural and creative industries.