| Abstract | Sažetak
Ovim diplomskim radom analizirano je halal poduzetništvo u Hrvatskoj, dobivanje halal certifikata te analiza, odnosno komparacija halal tržišta u svijetu. Postavljena su istraživačka pitanja poput što je halal, kako se dobiva halal certifikat, kakvo je halal poduzetništvo u Hrvatskoj te istraživanje pojedinih halal tržišta.
Pri izradi teorijskog dijela ovog diplomskog rada korištena je domaća ali i strana literatura odnosno online izvori. Prikupljanje podataka za komparaciju halal tržišta korišteni su isključivo online izvori iz razloga što je halal tržište jedno od najbrže rastućih ekonomija u svijetu.
Halal tržište podijeljeno je na halal hranu, halal financijski sektor, halal modu, halal medije, halal putovanje te halal farmaceutskog i kozmetičkog sektora. U svakom sektoru postoje mogući napredci, odnosno moguća nova ulaganja kao i ulazak novih poduzeća na tržište. Halal tržište kozmetike je za sada sektor u kojeg je najlakše ući jer ne postoje poduzeća koje se isključivo bave halal kozmetikom te muslimanima taj segment stvara problem. Halal tržište 2030. godine biti će jedno od razvijenih tržišta svijeta te će ono promovirati tržište zdravog života i zdrave prehrane. |
| Abstract (english) | Summary
This graduate thesis analyzed halal entrepreneurship in Croatia, the obtaining of halal certificates, and analyzing or comparing the global halal markets. Research questions, such as what is halal, how to obtain a halal certificate, what halal entrepreneurship in Croatia is like, and research on individual halal markets, were posed.
In the theoretical part of this graduate thesis, both domestic and foreign literature and online sources were used. Data collection for halal market comparison solely used online sources, because the Halal market is one of the fastest growing economies in the world.
The halal market is divided into halal food, the halal financial sector, halal fashion, halal media, halal travel and the halal pharmaceutical and cosmetic sectors. There is potential for progress in every sector, i.e. possible new investments, as well as the entry of new companies into the market. The Halal cosmetics market is currently the sector that is easiest to enter into, because there are no businesses that deal exclusively with halal cosmetics, and that segment creates a problem for Muslims. The halal market in 2030 will be one of the developed global markets and it will promote the market of healthy living and healthy eating. |
