Non-profit marketing is a marketing category that expresses a social interest in satisfying the needs of members of society or a particular group of people. In non-profit organizations, the primary goal, is to satisfy the users of the product / service and also, the society. There are mentioned ways of financing non-profit organizations, of which in kickboxing clubs, most are from membership fees, local community budget funding, registration fees on competitions, camps, seminars, and sponsorships, which are key to organizing these events. The elements of a marketing mix include product, price, distribution, and promotion. The product is the subject of a marketing exchange for which a user pays a certain price. In order to find out about the product or the product to reach the user, a good promotion and distribution should be done. The products in the practical part of this work will be trainings, athletes, seminars, martial arts camps and competitions. All of these products are compared on the example of two kickboxing teams. Each one differs in price, while the way of promotion and distribution is the same. The comparison of the two clubs has shown that each has an advantage in individual segments, compared to the competing club.