undergraduate thesis
Primjena marketinga u suvremenom sportu
2018. urn:nbn:hr:137:710547
Alaber, Ana
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Alaber, A. (2018). Primjena marketinga u suvremenom sportu (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:710547

Alaber, Ana. "Primjena marketinga u suvremenom sportu." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:710547

Alaber, Ana. "Primjena marketinga u suvremenom sportu." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:710547

Alaber, A. (2018). 'Primjena marketinga u suvremenom sportu', Undergraduate thesis, University of Pula, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:710547

Alaber A. Primjena marketinga u suvremenom sportu [Undergraduate thesis]. Pula: University of Pula; 2018 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:137:710547

A. Alaber, "Primjena marketinga u suvremenom sportu", Undergraduate thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:710547

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Metadata
TitlePrimjena marketinga u suvremenom sportu
Title (english)The role of marketing in contemporary sports
AuthorAna Alaber
MentorErik Ružić (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberAljoša Vitasović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Neprofitni marketing je kategorija marketinga koja izražava društveni interes u cilju zadovoljenja potreba članova društva ili određene skupine ljudi. U neprofitnim organizacijama primarni je cilj zadovoljstvo korisnika proizvoda/usluge, te društva. Spomenuti su načini financiranja neprofitnih organizacija, od kojih je u kickboxing klubovima, većina prihod od članarina, financiranje iz proračuna lokalne zajednice, naplačivanje kotizacije na natjecanjima, kampovima te seminarima i na kraju... More sponzorstva, koji su ključni u organizaciji navedenih događaja. Elementi marketinškog miksa, obuhvaćaju proizvod, cijenu, distribuciju, te promociju. Proizvod je predmet marketinške razmjene, za koju korisnik plaća određenu cijenu, a kako bi se saznalo za proizvod, odnosno kako bi proizvod došao do korisnika, potrebno je napraviti dobru promociju te distribuciju. Proizvodi u praktičnom djelu ovog rada, biti će treninzi, sportaši, seminari, borilački kampovi, te natjecanja. Svi ti proizvodi, uspoređeni su na primjeru dvaju klubova. Svaki se razlikuje u cijeni, dok su način promocije i distribucije istih, relativno isti. Usporedba dvaju klubova, pokazala je kako svaki ima prednost u pojedinim segmentima, u odnosu na konkurentski klub. Less
Abstract (english)
Non-profit marketing is a marketing category that expresses a social interest in satisfying the needs of members of society or a particular group of people. In non-profit organizations, the primary goal, is to satisfy the users of the product / service and also, the society. There are mentioned ways of financing non-profit organizations, of which in kickboxing clubs, most are from membership fees, local community budget funding, registration fees on competitions, camps, seminars, and... More sponsorships, which are key to organizing these events. The elements of a marketing mix include product, price, distribution, and promotion. The product is the subject of a marketing exchange for which a user pays a certain price. In order to find out about the product or the product to reach the user, a good promotion and distribution should be done. The products in the practical part of this work will be trainings, athletes, seminars, martial arts camps and competitions. All of these products are compared on the example of two kickboxing teams. Each one differs in price, while the way of promotion and distribution is the same. The comparison of the two clubs has shown that each has an advantage in individual segments, compared to the competing club. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:710547
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-05-20 10:15:04
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